{"id":"https://openalex.org/W1245853","doi":null,"title":"La gesti\u00f3n de los clientes en el comercio electr\u00f3nico: aplicaci\u00f3n de algoritmos gen\u00e9ticos (AG) al CRM","display_name":"La gesti\u00f3n de los clientes en el comercio electr\u00f3nico: aplicaci\u00f3n de algoritmos gen\u00e9ticos (AG) al CRM","publication_year":2001,"publication_date":"2001-01-01","ids":{"openalex":"https://openalex.org/W1245853","mag":"1245853"},"language":"es","primary_location":{"id":"mag:1245853","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=292768","pdf_url":null,"source":{"id":"https://openalex.org/S4306508655","display_name":"Econom\u00eda industrial","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Econom\u00eda industrial","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5012597053","display_name":"Laura N\u00fa\u00f1ez\u2010Letamendia","orcid":"https://orcid.org/0000-0001-8213-7630","observed_orcids":["https://orcid.org/0000-0001-8213-7630"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Laura N\u00fa\u00f1ez\u2010Letamendia","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8213-7630","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5012597053"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.00033283,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":"340","first_page":"83","last_page":"92"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.6942999958992004,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.6942999958992004,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.12729999423027039,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.02969999983906746,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.9929999709129333},{"id":"https://openalex.org/keywords/genetic-algorithm","display_name":"genetic algorithm","score":0.8960000276565552},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.8429999947547913},{"id":"https://openalex.org/keywords/customer-data-management","display_name":"customer data management","score":0.6880000233650208},{"id":"https://openalex.org/keywords/personalized-marketing","display_name":"personalized marketing","score":0.8399999737739563},{"id":"https://openalex.org/keywords/customer-preference-modeling","display_name":"customer preference modeling","score":0.7649999856948853}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.6203460693359375},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6169720888137817},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3886232376098633},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.13616600632667542}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1245853","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=292768","pdf_url":null,"source":{"id":"https://openalex.org/S4306508655","display_name":"Econom\u00eda industrial","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Econom\u00eda industrial","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2368666163","https://openalex.org/W4233155610","https://openalex.org/W7125828550","https://openalex.org/W72427292","https://openalex.org/W2046993424","https://openalex.org/W3056896484","https://openalex.org/W2391839747","https://openalex.org/W2089884025","https://openalex.org/W4206799181","https://openalex.org/W2516199704"],"abstract_inverted_index":{"El":[0,55],"gran":[1,68],"activo":[2],"de":[3,6,9,15,37,42,48,62,67,73,80,83,89,92,102],"buena":[4],"parte":[5],"las":[7,71,87,106],"empresas":[8],"Internet":[10],"es":[11],"la":[12,46,60,100,103],"enorme":[13],"base":[14],"informacion":[16],"sobre":[17],"clientes":[18],"que":[19,35,76],"su":[20],"operativa":[21],"genera.":[22],"En":[23],"este":[24],"contexto":[25],"ha":[26],"tomado":[27],"protagonismo":[28],"el":[29,78],"vocablo":[30],"CRM":[31],"\u00abCustomer":[32],"Relationship":[33],"Management\u00bb,":[34],"trata":[36],"recoger":[38],"un":[39],"nuevo":[40],"concepto":[41],"marketing,":[43],"enfocado":[44],"a":[45,105],"necesidad":[47],"cada":[49,90,98],"cliente":[50,91],"y":[51,95],"no":[52],"al":[53],"producto.":[54],"presente":[56],"articulo":[57],"expone":[58],"como":[59],"introduccion":[61],"Algoritmos":[63],"Geneticos":[64],"(AG)":[65],"resulta":[66],"interes":[69],"para":[70],"aplicaciones":[72],"CRM,":[74],"dado":[75],"facilita":[77],"tratamiento":[79],"volumenes":[81],"enormes":[82],"informacion,":[84],"permitiendo":[85],"individualizar":[86],"preferencias":[88],"forma":[93],"dinamica":[94],"adoptar":[96],"en":[97],"momento":[99],"oferta":[101],"empresa":[104],"mismas.":[107]},"counts_by_year":[{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2025-10-27T03:11:17.418693","created_date":"2016-06-24T00:00:00"}
