{"id":"https://openalex.org/W121815984","doi":"https://doi.org/10.1007/978-3-322-90220-7_24","title":"Psychologische Aspekte der Dialogmethode","display_name":"Psychologische Aspekte der Dialogmethode","publication_year":2002,"publication_date":"2002-01-01","ids":{"openalex":"https://openalex.org/W121815984","doi":"https://doi.org/10.1007/978-3-322-90220-7_24","mag":"121815984"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-322-90220-7_24","doi":"https://doi.org/10.1007/978-3-322-90220-7_24","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-90220-7_24","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Das Handbuch Direct Marketing & More","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2498468774","display_name":"Das Handbuch Direct Marketing & More"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001245518","display_name":"Siegfried V\u00f6gele","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Siegfried V\u00f6gele","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5029713603","display_name":"Robert K. Bidmon","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Robert K. Bidmon","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.9223,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.86217228,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"435","last_page":"457"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9639000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9639000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.009100000374019146,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13841","display_name":"Psychology of Social Influence","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/direct-marketing","display_name":"direct marketing","score":0.7609999775886536},{"id":"https://openalex.org/keywords/psychology-of-advertising","display_name":"advertising psychology","score":0.9039999842643738},{"id":"https://openalex.org/keywords/advertising-design","display_name":"advertising design","score":0.3840000033378601}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.553785502910614},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5134328603744507},{"id":"https://openalex.org/C29456083","wikidata":"https://www.wikidata.org/wiki/Q1221899","display_name":"Gynecology","level":1,"score":0.41585278511047363},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.3895646929740906},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3528302311897278},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.080954909324646}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-322-90220-7_24","doi":"https://doi.org/10.1007/978-3-322-90220-7_24","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-90220-7_24","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Das Handbuch Direct Marketing & More","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W565224292","https://openalex.org/W1488837022","https://openalex.org/W1498168530","https://openalex.org/W1567995678","https://openalex.org/W1697657576","https://openalex.org/W1850432062","https://openalex.org/W2024642405","https://openalex.org/W2162380352","https://openalex.org/W2478834038","https://openalex.org/W2483785579","https://openalex.org/W2501652900","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W113417646","https://openalex.org/W86948544","https://openalex.org/W2488301755","https://openalex.org/W7027690094","https://openalex.org/W4381747442","https://openalex.org/W4253023310","https://openalex.org/W6992822003","https://openalex.org/W7009143185","https://openalex.org/W2483058703","https://openalex.org/W2787687794"],"abstract_inverted_index":{"Siegfried":[0],"V\u00f6gele":[1,59],"hat":[2],"seine":[3],"Dialogmethode":[4,50,74,111],"1980":[5],"auf":[6],"dem":[7],"internationalen":[8],"Direktmarketing-Symposium":[9],"in":[10,53,63],"Montreux":[11],"vorgestellt,":[12],"1984":[13],"erstmals":[14],"ausf\u00fchrlich":[15],"publiziert":[16],"(V\u00f6gele,":[17],"1984a)":[18],"und":[19,32,84,105],"seither":[20],"st\u00e4ndig":[21],"weiter":[22],"entwickelt":[23,104],"(1984b,":[24],"1986,":[25],"1987,":[26],"1988,":[27],"1991,":[28],"1995).":[29],"Ziel":[30],"war":[31],"ist":[33],"es,":[34],"eine":[35,78,118],"praktische":[36],"sofort":[37],"anwendbare":[38],"Methode":[39],"zur":[40],"Gestaltung":[41,98],"erfolgreichen":[42],"Direktmarketing":[43],"an":[44],"die":[45,60,66,97,115],"Hand":[46],"zu":[47],"geben.":[48],"Die":[49,73],"wird":[51],"haupts\u00e4chlich":[52],"Seminaren":[54],"vermittelt.":[55],"Entsprechend":[56],"waren":[57],"von":[58,99,126],"wissenschaftlichen":[61,82],"Aussagen":[62],"einer":[64],"f\u00fcr":[65,96,121],"Anwender":[67,116],"gut":[68],"vermittelbaren":[69],"Form":[70],"vereinfacht":[71],"worden.":[72],"kann":[75],"damit":[76],"als":[77],"gelungene":[79],"Kombination":[80],"aus":[81],"Hintergr\u00fcnden":[83],"deren":[85],"didaktischer":[86],"Umsetzung":[87],"betrachtet":[88],"werden.":[89],"In":[90],"diesem":[91],"Beitrag":[92],"werden":[93],"zuerst":[94],"einige":[95],"Direktwerbemitteln":[100],"ausgew\u00e4hlte":[101],"werbepsychologische":[102],"Hintergr\u00fcnde":[103],"mit":[106],"den":[107],"wichtigen":[108],"Elementen":[109],"der":[110],"verbunden.":[112],"So":[113],"erhalten":[114],"auch":[117],"zus\u00e4tzliche":[119],"Argumentations-Grundlage":[120],"ihr":[122],"Vorgehen":[123],"beim":[124],"Entwickeln":[125],"Dialog-Instrumenten.":[127]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}