{"id":"https://openalex.org/W121758522","doi":null,"title":"Factors influencing users' attitude towards display advertising on Facebook","display_name":"Factors influencing users' attitude towards display advertising on Facebook","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W121758522","mag":"121758522"},"language":"en","primary_location":{"id":"pmh:oai:DiVA.org:hj-19005","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19005","pdf_url":null,"source":{"id":"https://openalex.org/S4377196548","display_name":"Jonkoping University Library (J\u00f6nk\u00f6ping University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94616838","host_organization_name":"J\u00f6nk\u00f6ping University","host_organization_lineage":["https://openalex.org/I94616838"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/bachelorThesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19005","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064801004","display_name":"Ruxandra Halalau","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ruxandra Halalau","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5062506165","display_name":"Gustaf Kornias","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gustaf Kornias","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9140999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9140999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.06599999964237213,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0035000001080334187,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/display-advertising","display_name":"display advertising","score":0.9010000228881836},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.9810000061988831},{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.7910000085830688},{"id":"https://openalex.org/keywords/ad-credibility","display_name":"ad credibility","score":0.8799999952316284},{"id":"https://openalex.org/keywords/ad-irritation","display_name":"ad irritation","score":0.7940000295639038},{"id":"https://openalex.org/keywords/online-social-networks","display_name":"social networking sites","score":0.9259999990463257},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.9079999923706055}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7165369391441345},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5222176313400269},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.4697312116622925},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.45773059129714966},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.32167744636535645},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.31298673152923584},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2994519770145416},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.26038360595703125},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.24732908606529236},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2258019745349884}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:DiVA.org:hj-19005","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19005","pdf_url":null,"source":{"id":"https://openalex.org/S4377196548","display_name":"Jonkoping University Library (J\u00f6nk\u00f6ping University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94616838","host_organization_name":"J\u00f6nk\u00f6ping University","host_organization_lineage":["https://openalex.org/I94616838"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/bachelorThesis"},{"id":"mag:121758522","doi":null,"is_oa":false,"landing_page_url":"http://hj.diva-portal.org/smash/record.jsf?pid=diva2:540142","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:DiVA.org:hj-19005","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19005","pdf_url":null,"source":{"id":"https://openalex.org/S4377196548","display_name":"Jonkoping University Library (J\u00f6nk\u00f6ping University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94616838","host_organization_name":"J\u00f6nk\u00f6ping University","host_organization_lineage":["https://openalex.org/I94616838"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/bachelorThesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":44,"referenced_works":["https://openalex.org/W119298234","https://openalex.org/W417456979","https://openalex.org/W609609347","https://openalex.org/W630148911","https://openalex.org/W1260268685","https://openalex.org/W1487521087","https://openalex.org/W1505999675","https://openalex.org/W1528484044","https://openalex.org/W1559131556","https://openalex.org/W1585516222","https://openalex.org/W1591469149","https://openalex.org/W1607125416","https://openalex.org/W1607208425","https://openalex.org/W1636115385","https://openalex.org/W1985749074","https://openalex.org/W1993924676","https://openalex.org/W2006603241","https://openalex.org/W2009478201","https://openalex.org/W2023505872","https://openalex.org/W2026971480","https://openalex.org/W2035605325","https://openalex.org/W2037148213","https://openalex.org/W2050469141","https://openalex.org/W2052220962","https://openalex.org/W2057172983","https://openalex.org/W2057345464","https://openalex.org/W2063271080","https://openalex.org/W2092493600","https://openalex.org/W2095921902","https://openalex.org/W2097903300","https://openalex.org/W2135676535","https://openalex.org/W2149142441","https://openalex.org/W2149249131","https://openalex.org/W2157806510","https://openalex.org/W2312032554","https://openalex.org/W2328832051","https://openalex.org/W2332694823","https://openalex.org/W2342261829","https://openalex.org/W2410304458","https://openalex.org/W2895189975","https://openalex.org/W2905821330","https://openalex.org/W2988027144","https://openalex.org/W3007961364","https://openalex.org/W3214833809"],"related_works":["https://openalex.org/W4237937752","https://openalex.org/W179502012","https://openalex.org/W7095262582","https://openalex.org/W2302738340","https://openalex.org/W3156992572","https://openalex.org/W4412843000","https://openalex.org/W1968198641","https://openalex.org/W4411506530","https://openalex.org/W2572169922","https://openalex.org/W1945952262"],"abstract_inverted_index":{"Background:":[0],"Researchers":[1],"have":[2,135,261,284,318,329],"investigated":[3],"display":[4,55,110,161,193,273,279,331],"advertising":[5,52,56,132,162,194,280],"in":[6,16,37,57,231,322],"the":[7,31,62,76,94,106,117,121,144,167,172,181,185,190,243,246,250,304,312,319,325],"past":[8],"several":[9],"years":[10],"from":[11],"different":[12],"perspectives":[13],"but":[14],"only":[15],"connection":[17],"to":[18,69,78,104,115,156,179,317],"traditional":[19],"Web":[20,259],"sites":[21,260],"and":[22,43,73,133,183,206,255,295,307],"not":[23],"specifically":[24],"for":[25],"social":[26,34,65],"networking":[27,35],"sites.":[28],"Facebook":[29,109,164,292,327],"is":[30,49,61,98,113,155],"most":[32,86],"prominent":[33],"site":[36],"terms":[38,323],"of":[39,41,47,89,152,174,234,245,309,324],"number":[40,233],"users":[42,81,272,328],"its":[44,50],"main":[45,168,186,288],"source":[46],"revenue":[48],"online":[51],"business.":[53],"Having":[54],"their":[58],"virtual":[59],"space":[60],"reason":[63],"why":[64],"networks":[66],"are":[67,297],"able":[68],"offer":[70],"free":[71],"service":[72],"as":[74,141],"such":[75],"need":[77],"understand":[79,105],"how":[80],"perceive":[82],"it":[83,112],"arises":[84],"The":[85,150,214,237,268],"important":[87],"way":[88],"understanding":[90],"users\u2019":[91,293],"perceptions":[92],"about":[93],"advertis-":[95],"ing":[96],"messages":[97],"by":[99,138,165,219],"studying":[100],"attitudes.":[101,175],"In":[102,177],"order":[103,178],"attitudes":[107],"toward":[108,128,131,146,160,278,303,330],"advertising,":[111],"necessary":[114],"examine":[116],"factors":[118,169,187],"that":[119,170,188,271],"affect":[120],"attitude-toward-the-ad.":[122],"Ad":[123],"perceptions,":[124,301],"ad":[125,298,300],"credibility,":[126,299],"attitude":[127,130,145,159,191,277,294,302],"advertisers,":[129],"mood":[134],"been":[136,201,263,285],"identified":[137,286],"previous":[139],"researchers":[140],"clearly":[142],"influencing":[143,291],"specific":[147],"ads.":[148],"Purpose:":[149],"purpose":[151,182],"this":[153],"research":[154,199],"investigate":[157],"user\u2019s":[158],"on":[163,195,281],"identifying":[166],"influence":[171,189,321],"formation":[173],"Method:":[176],"fulfill":[180],"uncover":[184],"towards":[192],"Facebook,":[196],"a":[197,204,207,232],"qualitative":[198],"has":[200],"conducted.":[202],"Both":[203],"primary":[205,215],"secondary":[208,238],"data":[209,216,239],"search":[210],"was":[211,217,240,315],"per-":[212],"formed.":[213],"collected":[218],"carrying":[220],"out":[221],"semistructured":[222],"interviews":[223],"with":[224],"students":[225],"at":[226,249],"Jo\u0308nko\u0308ping":[227],"University":[228],"which":[229],"resulted":[230],"20":[235],"respondents.":[236],"gathered":[241],"through":[242],"use":[244],"resources":[247],"available":[248],"university":[251],"library,":[252],"both":[253],"digital":[254],"paper":[256],"based.":[257],"Internet":[258],"also":[262],"reviewed":[264],"when":[265],"needed.":[266],"Conclusions:":[267],"authors":[269],"found":[270,316],"an":[274],"accepting,":[275],"positive":[276],"Facebook.":[282],"There":[283],"five":[287],"fac-":[289],"tors":[290],"these":[296],"advertiser,":[305],"informativeness":[306,313],"lack":[308],"irritation.":[310],"Moreover,":[311],"factor":[314],"greatest":[320],"behavior":[326],"advertising.":[332]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-06T12:05:46.655746","created_date":"2016-06-24T00:00:00"}