{"id":"https://openalex.org/W1133247365","doi":null,"title":"WOM awareness : A quantitative analysis of word of mouth marketing\u2019s effects on the use of social network services","display_name":"WOM awareness : A quantitative analysis of word of mouth marketing\u2019s effects on the use of social network services","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W1133247365","mag":"1133247365"},"language":"en","primary_location":{"id":"mag:1133247365","doi":null,"is_oa":false,"landing_page_url":"http://www.diva-portal.org/smash/record.jsf?pid=diva2:824880","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000513704","display_name":"Anton Warnhag","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Anton Warnhag","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5000513704"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth-marketing","display_name":"word-of-mouth marketing","score":0.9710000157356262},{"id":"https://openalex.org/keywords/online-social-networks","display_name":"social networking sites","score":0.8519999980926514},{"id":"https://openalex.org/keywords/awareness","display_name":"awareness","score":0.3880000114440918},{"id":"https://openalex.org/keywords/user-attitudes","display_name":"user attitudes","score":0.6430000066757202},{"id":"https://openalex.org/keywords/social-media-use","display_name":"social media use","score":0.6610000133514404},{"id":"https://openalex.org/keywords/sharing-behavior","display_name":"sharing behavior","score":0.6449999809265137},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.3779999911785126},{"id":"https://openalex.org/keywords/advertising-perception","display_name":"advertising perception","score":0.41200000047683716},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.5360000133514404}],"concepts":[{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.7463515400886536},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.720683753490448},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5941323041915894},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5497140288352966},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5285809636116028},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.472066193819046},{"id":"https://openalex.org/C186720457","wikidata":"https://www.wikidata.org/wiki/Q7087","display_name":"Consciousness","level":2,"score":0.454374760389328},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24245691299438477},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.13644671440124512},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10845741629600525},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1133247365","doi":null,"is_oa":false,"landing_page_url":"http://www.diva-portal.org/smash/record.jsf?pid=diva2:824880","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W587230201","https://openalex.org/W1493011977","https://openalex.org/W1510762207","https://openalex.org/W1729409238","https://openalex.org/W1965978866","https://openalex.org/W1984542298","https://openalex.org/W1985749074","https://openalex.org/W1997826532","https://openalex.org/W2009443163","https://openalex.org/W2011554523","https://openalex.org/W2015281814","https://openalex.org/W2015762759","https://openalex.org/W2028562811","https://openalex.org/W2040332982","https://openalex.org/W2041563290","https://openalex.org/W2054648989","https://openalex.org/W2056855053","https://openalex.org/W2065311781","https://openalex.org/W2069688249","https://openalex.org/W2099556653","https://openalex.org/W2104554137","https://openalex.org/W2105543408","https://openalex.org/W2121001699","https://openalex.org/W2132577882","https://openalex.org/W2136676700","https://openalex.org/W2139599676","https://openalex.org/W2146307317","https://openalex.org/W2150045067","https://openalex.org/W2154767394","https://openalex.org/W2163762705","https://openalex.org/W2331788574","https://openalex.org/W3122795544","https://openalex.org/W3124022302","https://openalex.org/W4298013486"],"related_works":["https://openalex.org/W7044169280","https://openalex.org/W2802013836","https://openalex.org/W6995593394","https://openalex.org/W3122991583","https://openalex.org/W7098655470","https://openalex.org/W2583713183","https://openalex.org/W7057697664","https://openalex.org/W3009981060","https://openalex.org/W2948471930","https://openalex.org/W7216109388"],"abstract_inverted_index":{"Marketing":[0],"has":[1,19],"become":[2],"obsessed":[3],"with":[4],"word":[5,97],"of":[6,60,87,108,118],"mouth.":[7],"Though":[8],"long":[9],"known":[10],"to":[11,27,42,65,75],"be":[12,104],"important":[13],"for":[14,131],"consumer":[15],"decisions,":[16],"social":[17,53,132],"media":[18,54,133],"put":[20],"it":[21,76,112],"into":[22],"overdrive,":[23],"providing":[24],"the":[25,96],"infrastructure":[26],"launch":[28],"big":[29],"campaigns":[30],"that":[31,83,93,111],"nonetheless":[32],"enters":[33],"people\u2019s":[34],"consciousness":[35],"on":[36],"a":[37,84,99,106],"very":[38],"personal":[39],"level":[40],"thanks":[41],"messages":[43],"being":[44],"passed":[45],"along":[46],"by":[47],"friends.":[48],"This":[49],"thesis":[50],"explores":[51],"what":[52],"users":[55,88],"think":[56],"about":[57,98],"this":[58],"part":[59],"their":[61,73,78,94,115],"user":[62],"experience,":[63],"attempting":[64],"answer":[66],"how":[67,72,121],"widespread":[68],"awareness":[69],"is":[70,127],"and":[71,110,135],"attitude":[74],"affects":[77,114],"own":[79,116],"use.":[80],"Results":[81],"show":[82],"large":[85],"majority":[86],"in":[89],"Sweden":[90],"are":[91,137],"aware":[92],"spreading":[95],"product":[100],"or":[101],"service":[102],"can":[103],"considered":[105],"form":[107],"advertising,":[109],"also":[113],"method":[117],"sharing.":[119],"However,":[120],"much":[122],"they":[123],"use":[124],"these":[125],"services":[126],"not":[128],"affected.":[129],"Implications":[130],"providers":[134],"marketers":[136],"discussed.":[138]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
