{"id":"https://openalex.org/W1132363658","doi":null,"title":"\u8d8b\u52bf2011\u2014\u2014\u5feb\u65f6\u4ee3\uff0c\u5feb\u8425\u9500","display_name":"\u8d8b\u52bf2011\u2014\u2014\u5feb\u65f6\u4ee3\uff0c\u5feb\u8425\u9500","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W1132363658","mag":"1132363658"},"language":"zh","primary_location":{"id":"mag:1132363658","doi":null,"is_oa":false,"landing_page_url":"http://www.cqvip.com/QK/87921X/201101/36366573.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306548443","display_name":"\u5e7f\u544a\u4e3b\uff1a\u5e02\u573a\u89c2\u5bdf","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u5e7f\u544a\u4e3b\uff1a\u5e02\u573a\u89c2\u5bdf","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083823053","display_name":"\u5510\u5a1c","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\u5510\u5a1c","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5083823053"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.2629493,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"1","first_page":"40","last_page":"43"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/short-term-trends","display_name":"short-term trends","score":0.7390000224113464},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.5540000200271606},{"id":"https://openalex.org/keywords/media-trends","display_name":"media trends","score":0.6389999985694885},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.7609999775886536},{"id":"https://openalex.org/keywords/marketing-activities","display_name":"marketing activities","score":0.703000009059906}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.27360284328460693}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1132363658","doi":null,"is_oa":false,"landing_page_url":"http://www.cqvip.com/QK/87921X/201101/36366573.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306548443","display_name":"\u5e7f\u544a\u4e3b\uff1a\u5e02\u573a\u89c2\u5bdf","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u5e7f\u544a\u4e3b\uff1a\u5e02\u573a\u89c2\u5bdf","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1171712844","https://openalex.org/W2783006060","https://openalex.org/W965201707","https://openalex.org/W2314118265","https://openalex.org/W2747104129","https://openalex.org/W268960787","https://openalex.org/W388642379","https://openalex.org/W2610846772","https://openalex.org/W624425926","https://openalex.org/W438022639"],"abstract_inverted_index":{"\u65f6\u95f4\u4e4b\u6cb3\u6d41\u6dcc\u5230\u4e8621\u4e16\u7eaa\u53e6\u4e00\u4e2a\u5341\u5e74\u7684\u5173\u53e3\u3002\u4f20\u5a92\u4e1a\u5185\u4f3c\u4e4e\u5bf92011\u5e74\u7684\u77ed\u8d8b\u52bf\u90fd\u5931\u53bb\u4e86\u9884\u6d4b\u7684\u5174\u8da3,\u597d\u50cf\u4e0b\u4e00\u4e2a\u4e94\u5e74\u3001\u5341\u5e74\u5c06\u8981\u53d1\u751f\u4ec0\u4e48\u624d\u5bf9\u5b83\u4eec\u7684\u80c3\u53e3\u3002\u957f\u8d8b\u52bf\u56fa\u7136\u91cd\u8981,\u5b83\u5f71\u54cd\u7740\u4f01\u4e1a\u8425\u9500\u4f20\u64ad\u7684\u957f\u671f\u6218\u7565\u3002\u7136\u800c,\u4e00\u5e74\u4e4b\u5185\u7684\u77ed\u8d8b\u52bf\u4e8b\u5173\u8425\u9500\u7b56\u7565\u4e0e\u6218\u672f,\u628a\u63e1\u4e0d\u597d,\u4e5f\u5c31\u5931\u53bb\u4e86\u5b9e\u73b0\u957f\u671f\u6218\u7565\u7684\u6709\u529b\u4fdd\u969c\u3002":[0]},"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2016-06-24T00:00:00"}
