{"id":"https://openalex.org/W110787769","doi":"https://doi.org/10.1007/978-3-8349-9335-9_14","title":"Controlling der Kundenintegration","display_name":"Controlling der Kundenintegration","publication_year":2006,"publication_date":"2006-01-01","ids":{"openalex":"https://openalex.org/W110787769","doi":"https://doi.org/10.1007/978-3-8349-9335-9_14","mag":"110787769"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-9335-9_14","doi":"https://doi.org/10.1007/978-3-8349-9335-9_14","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-9335-9_14","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Marketingcontrolling","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2529700299","display_name":"Handbuch Marketingcontrolling"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026740419","display_name":"Michael Kleinaltenkamp","orcid":"https://orcid.org/0000-0002-3221-3583","observed_orcids":["https://orcid.org/0000-0002-3221-3583"]},"institutions":[{"id":"https://openalex.org/I75951250","display_name":"Freie Universit\u00e4t Berlin","ror":"https://ror.org/046ak2485","country_code":"DE","type":"education","lineage":["https://openalex.org/I75951250"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Michael Kleinaltenkamp","raw_affiliation_strings":["Freien Universi\u00e4t Berlin"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Freien Universi\u00e4t Berlin","institution_ids":["https://openalex.org/I75951250"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077357476","display_name":"J\u00f6rg Schweikart","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"J\u00f6rg Schweikart","raw_affiliation_strings":["Axel Springer AG"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Axel Springer AG","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.3073,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.96583851,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"343","last_page":"372"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.8227999806404114,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.8227999806404114,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.12700000405311584,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.015300000086426735,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-integration","display_name":"customer integration","score":0.9940000176429749},{"id":"https://openalex.org/keywords/customer-participation","display_name":"customer participation","score":0.8679999709129333},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.37599998712539673},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8149999976158142},{"id":"https://openalex.org/keywords/mass-customization","display_name":"mass customization","score":0.6610000133514404},{"id":"https://openalex.org/keywords/one-to-one-marketing","display_name":"one-to-one marketing","score":0.9559999704360962},{"id":"https://openalex.org/keywords/service-sector","display_name":"service sector","score":0.3930000066757202},{"id":"https://openalex.org/keywords/industrial-markets","display_name":"industrial markets","score":0.6869999766349792},{"id":"https://openalex.org/keywords/business-to-consumer-markets","display_name":"business-to-consumer markets","score":0.8510000109672546},{"id":"https://openalex.org/keywords/cost-effects","display_name":"cost effects","score":0.4339999854564667},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.671999990940094},{"id":"https://openalex.org/keywords/value-creation-process","display_name":"value creation process","score":0.5019999742507935}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.528678834438324},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.40636980533599854},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3166187107563019}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-9335-9_14","doi":"https://doi.org/10.1007/978-3-8349-9335-9_14","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-9335-9_14","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Marketingcontrolling","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W1937382","https://openalex.org/W44394277","https://openalex.org/W44838370","https://openalex.org/W490380231","https://openalex.org/W623448220","https://openalex.org/W629663832","https://openalex.org/W1587600752","https://openalex.org/W1686280432","https://openalex.org/W2084486980","https://openalex.org/W2097792829","https://openalex.org/W2478377731","https://openalex.org/W2480151726","https://openalex.org/W2489773288","https://openalex.org/W2497361496","https://openalex.org/W2972104044","https://openalex.org/W2999732094","https://openalex.org/W3116309881","https://openalex.org/W3193926366","https://openalex.org/W4205124817","https://openalex.org/W4246475894","https://openalex.org/W4251840074","https://openalex.org/W4285719527","https://openalex.org/W7018709708"],"related_works":["https://openalex.org/W4248777574","https://openalex.org/W39954882","https://openalex.org/W2270094610","https://openalex.org/W33160480","https://openalex.org/W2468791190","https://openalex.org/W122544051","https://openalex.org/W449699547","https://openalex.org/W2505312283","https://openalex.org/W2506891888","https://openalex.org/W2127679154"],"abstract_inverted_index":{"Kunden":[0,94,139,221],"greifen":[1],"durch":[2,8,113],"die":[3,9,91,121,135,141,165,167,191,220],"Spezifizierung":[4],"ihrer":[5],"W\u00fcnsche":[6,137],"sowie":[7,200],"Bereitstellung":[10],"so":[11],"genannter":[12],"\u201eexterner":[13],"Faktoren\u201c,":[14],"an":[15,150],"denen":[16,19,77],"oder":[17,62,175],"mit":[18,203],"Anbieter":[20,142],"ihre":[21],"Leistungen":[22],"erbringen":[23],"(m\u00fcssen),":[24],"z.":[25],"T.":[26],"tief":[27],"in":[28,105,182,222],"deren":[29,201],"Wertsch\u00f6pfungsprozesse":[30],"ein.":[31],"Dieses":[32],"Ph\u00e4nomen":[33],"wird":[34],"auch":[35,108,225],"als":[36,226],"\u201eKundenintegration\u201c":[37],"(Kleinaltenkamp":[38,58],"1997),":[39],"\u201eProsuming\u201c":[40],"(Toffler":[41],"1970,":[42],"S.":[43,48,213,231],"274),":[44],"\u201eIntegrativit\u00e4t\u201c":[45],"(Engelhardt/Kleinaltenkamp/Reckenfelderb\u00e4umer":[46],"1993,":[47],"406;":[49],"Kleinaltenkamp":[50,60],"2005),":[51],"\u201eCustomer":[52,56],"Participation\u201c":[53,64],"(Faranda":[54],"1994),":[55],"Integration\u201c":[57],"1996,":[59],"2001)":[61],"\u201eClient":[63],"(Risch/Schultz":[65],"2000)":[66],"bezeichnet.":[67],"Es":[68],"ist":[69],"nicht":[70],"nur":[71],"auf":[72,76,90,134],"Business-to-Business-M\u00e4rkten":[73],"zu":[74,159],"beobachten,":[75],"viele":[78],"Probleml\u00f6sungen":[79],"keine":[80],"\u201efertigen":[81],"Produkte\u201c":[82],"sind":[83,209],"bzw.":[84],"sein":[85],"k\u00f6nnen,":[86],"sondern":[87],"oft":[88,180],"individuell":[89],"Belange":[92],"einzelner":[93,138],"zugeschnitten":[95],"werden.":[96,237],"Dies":[97],"gilt":[98],"ganz":[99],"generell":[100],"f\u00fcr":[101,109,192],"alle":[102],"Dienstleistungsbranchen":[103],"und":[104,144,198],"zunehmendem":[106],"Masse":[107],"den":[110,204],"Business-to-Consumer-Bereich,":[111],"wo":[112],"Konzepte":[114],"wie":[115],"Mass":[116,149],"Customization,":[117],"One-to-One-Marketing":[118],"u.":[119],"\u00e4.":[120],"kundenindividuelle":[122],"Leistungsgestaltung":[123],"ebenfalls":[124],"eine":[125,156],"immer":[126],"gr\u00f6\u00dfere":[127],"Rolle":[128],"spielt.":[129],"Durch":[130],"ein":[131,147],"solches":[132],"Eingehen":[133],"spezifischen":[136,196],"m\u00f6chten":[140],"Kundenzufriedenheit":[143],"daraus":[145],"folgend":[146],"hohes":[148],"Kundenbindung":[151],"erzielen,":[152],"um":[153],"dadurch":[154],"letztlich":[155],"langfristige":[157],"Erl\u00f6sstabilisierung":[158],"erreichen.":[160],"H\u00e4ufig":[161],"werden":[162],"dabei":[163],"aber":[164],"Kostenwirkungen,":[166],"aus":[168],"einer":[169],"ausgepr\u00e4gt":[170],"kundenindividuellen":[171],"Leistungserstellung":[172],"resultieren,":[173],"\u00fcbersehen":[174],"vernachl\u00e4ssigt.":[176],"Sie":[177],"schlagen":[178],"sich":[179],"nieder":[181],"einem":[183],"zunehmenden":[184],"Ausbau":[185],"solcher":[186],"\u2013":[187,189],"indirekter":[188],"Unternehmensbereiche,":[190],"Kundenpflege,":[193],"Einspeisung":[194],"der":[195],"Kundenanforderungen":[197],"-informationen":[199],"Kombination":[202],"unternehmensintern":[205],"getroffenen":[206],"Dispositionen":[207],"verantwortlich":[208],"(vgl.":[210],"Salman":[211],"2004,":[212],"4).":[214],"So":[215],"wundert":[216],"es":[217],"nicht,":[218],"dass":[219],"diesem":[223],"Zusammenhang":[224],"\u201ebedeutende":[227],"Kosteneinflussgr\u00f6\u00dfe\u201c":[228],"(Salman":[229],"2004.,":[230],"68":[232],"ff.)":[233],"eines":[234],"Unternehmens":[235],"bezeichnet":[236]},"counts_by_year":[{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}