{"id":"https://openalex.org/W107689502","doi":"https://doi.org/10.1007/978-3-322-92478-0_7","title":"Innovative Instrumente der Besucherbindung","display_name":"Innovative Instrumente der Besucherbindung","publication_year":2003,"publication_date":"2003-01-01","ids":{"openalex":"https://openalex.org/W107689502","doi":"https://doi.org/10.1007/978-3-322-92478-0_7","mag":"107689502"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-322-92478-0_7","doi":"https://doi.org/10.1007/978-3-322-92478-0_7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-92478-0_7","pdf_url":null,"source":{"id":"https://openalex.org/S4306464262","display_name":"VS Verlag f\u00fcr Sozialwissenschaften eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319986","host_organization_name":"Springer VS","host_organization_lineage":["https://openalex.org/P4310319986","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer VS","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Besucherbindung im Kulturbetrieb","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2483596525","display_name":"Besucherbindung im Kulturbetrieb"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090303286","display_name":"Armin Klein","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Armin Klein","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5090303286"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.9819,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.93715847,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"181","last_page":"220"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.7865999937057495,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.7865999937057495,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.05000000074505806,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.04780000075697899,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/visitor-retention","display_name":"visitor retention","score":0.972000002861023},{"id":"https://openalex.org/keywords/cultural-institutions","display_name":"cultural institutions","score":0.8159999847412109},{"id":"https://openalex.org/keywords/cultural-marketing","display_name":"cultural marketing","score":0.675000011920929},{"id":"https://openalex.org/keywords/membership-model","display_name":"membership model","score":0.6380000114440918},{"id":"https://openalex.org/keywords/customer-cards","display_name":"customer cards","score":0.6729999780654907},{"id":"https://openalex.org/keywords/customer-clubs","display_name":"customer clubs","score":0.9490000009536743},{"id":"https://openalex.org/keywords/loyalty-programs","display_name":"loyalty programs","score":0.5329999923706055},{"id":"https://openalex.org/keywords/marketing-tools","display_name":"marketing tools","score":0.4309999942779541}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5637525320053101},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5600881576538086},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.13306176662445068}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-322-92478-0_7","doi":"https://doi.org/10.1007/978-3-322-92478-0_7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-92478-0_7","pdf_url":null,"source":{"id":"https://openalex.org/S4306464262","display_name":"VS Verlag f\u00fcr Sozialwissenschaften eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319986","host_organization_name":"Springer VS","host_organization_lineage":["https://openalex.org/P4310319986","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer VS","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Besucherbindung im Kulturbetrieb","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2810092362","https://openalex.org/W7074110406","https://openalex.org/W7050786972","https://openalex.org/W179831803","https://openalex.org/W4231366811","https://openalex.org/W4211230739","https://openalex.org/W7074656162","https://openalex.org/W6945587089","https://openalex.org/W7131554365","https://openalex.org/W2491442281"],"abstract_inverted_index":{"Entscheiden":[0],"sich":[1,10,53],"Kultureinrichtungen,":[2],"ihre":[3],"Besucher":[4],"mit":[5,79],"Hilfe":[6],"der":[7,43,45,63],"Verbundenheitsstrategie":[8],"an":[9],"zu":[11],"binden,":[12],"so":[13],"stehen":[14],"hierf\u00fcr":[15],"eine":[16],"ganze":[17],"Reihe":[18],"von":[19],"innovativen":[20],"Instrumenten":[21],"zur":[22],"Verf\u00fcgung,":[23],"die":[24],"z.":[25],"T.":[26],"im":[27,35],"kommerziellen":[28],"Marketing":[29],"entwickelt,":[30],"teilweise":[31],"aber":[32],"bereits":[33],"auch":[34,77],"Kulturmarketing":[36],"erfolgreich":[37],"eingef\u00fchrt":[38],"und":[39,67],"praktiziert":[40],"werden.":[41],"Bei":[42],"Darstellung":[44],"einzelnen":[46,60],"Instrumente":[47],"wird":[48],"rasch":[49],"deutlich":[50],"werden,":[51],"dass":[52],"nicht":[54],"unbedingt":[55],"eindeutige":[56],"Abgrenzungen":[57],"zwischen":[58],"den":[59],"Instrumenten,":[61],"beispielsweise":[62],"Kundenkarte,":[64],"dem":[65,68,80],"Kundenclub":[66],"amerikanischen":[69],"Membership-Modell":[70],"ziehen":[71],"lassen,":[72],"zumal":[73],"es":[74],"bei":[75],"letzterem":[76],"\u00dcberschneidungen":[78],"traditionellen":[81],"Prinzip":[82],"des":[83],"F\u00f6rdervereins":[84],"in":[85],"Deutschland":[86],"ergeben.":[87]},"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}
