{"id":"https://openalex.org/W106529732","doi":null,"title":"Brand loyalty of cereal products","display_name":"Brand loyalty of cereal products","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W106529732","mag":"106529732"},"language":"en","primary_location":{"id":"pmh:oai:repository.nwu.ac.za:10394/4427","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10394/4427","pdf_url":"http://hdl.handle.net/10394/4427","source":{"id":"https://openalex.org/S4306402268","display_name":"Boloka Institutional Repository (North-west University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I114027177","host_organization_name":"University of North Carolina at Chapel Hill","host_organization_lineage":["https://openalex.org/I114027177"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10394/4427","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019699956","display_name":"Aaron Lekatjo Mazibuko","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Aaron Lekatjo Mazibuko","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5019699956"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7354000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7354000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.11630000174045563,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.06400000303983688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":1.0},{"id":"https://openalex.org/keywords/cereal-products","display_name":"cereal products","score":0.9909999966621399},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8379999995231628},{"id":"https://openalex.org/keywords/food-products","display_name":"food products","score":0.4650000035762787}],"concepts":[{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5917999744415283},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5795869827270508},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5277840495109558},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4236261546611786},{"id":"https://openalex.org/C203763787","wikidata":"https://www.wikidata.org/wiki/Q371029","display_name":"Null (SQL)","level":2,"score":0.4227396845817566},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4200672507286072},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4182496964931488},{"id":"https://openalex.org/C88463610","wikidata":"https://www.wikidata.org/wiki/Q194118","display_name":"Agricultural engineering","level":1,"score":0.35905706882476807},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2985217273235321},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19445908069610596},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.0683571994304657}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:repository.nwu.ac.za:10394/4427","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10394/4427","pdf_url":"http://hdl.handle.net/10394/4427","source":{"id":"https://openalex.org/S4306402268","display_name":"Boloka Institutional Repository (North-west University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I114027177","host_organization_name":"University of North Carolina at Chapel Hill","host_organization_lineage":["https://openalex.org/I114027177"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.904.1438","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.904.1438","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://dspace.nwu.ac.za/bitstream/handle/10394/4427/Mazibuko_AL.pdf%3Bjsessionid%3D2EFA505552E1FF5EA68806B426A2F1E4?sequence%3D2","raw_type":"text"},{"id":"mag:106529732","doi":null,"is_oa":false,"landing_page_url":"http://dspace.nwu.ac.za/handle/10394/4427?show=full","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:repository.nwu.ac.za:10394/4427","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10394/4427","pdf_url":"http://hdl.handle.net/10394/4427","source":{"id":"https://openalex.org/S4306402268","display_name":"Boloka Institutional Repository (North-west University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I114027177","host_organization_name":"University of North Carolina at Chapel Hill","host_organization_lineage":["https://openalex.org/I114027177"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"sustainable_development_goals":[{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.5365999937057495}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W106529732.pdf","grobid_xml":"https://content.openalex.org/works/W106529732.grobid-xml"},"referenced_works_count":18,"referenced_works":["https://openalex.org/W167839140","https://openalex.org/W1534575309","https://openalex.org/W1540887526","https://openalex.org/W1573234480","https://openalex.org/W1592576412","https://openalex.org/W1971472674","https://openalex.org/W1990709957","https://openalex.org/W2004336976","https://openalex.org/W2006873532","https://openalex.org/W2020026824","https://openalex.org/W2057823161","https://openalex.org/W2061503235","https://openalex.org/W2336123333","https://openalex.org/W2726718427","https://openalex.org/W2749370439","https://openalex.org/W2751998548","https://openalex.org/W2994593249","https://openalex.org/W4245609540"],"related_works":["https://openalex.org/W6999874579","https://openalex.org/W2149966006","https://openalex.org/W2809072690","https://openalex.org/W2583051988","https://openalex.org/W2941475471","https://openalex.org/W2588514955","https://openalex.org/W2920947970","https://openalex.org/W2945403941","https://openalex.org/W2905574365","https://openalex.org/W7096011549"],"abstract_inverted_index":null,"counts_by_year":[{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}