{"id":"https://openalex.org/W1064425233","doi":"https://doi.org/10.2501/ija-31-4-907-920","title":"Research Note : Sample size in content analysis of advertising","display_name":"Research Note : Sample size in content analysis of advertising","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W1064425233","doi":"https://doi.org/10.2501/ija-31-4-907-920","mag":"1064425233"},"language":"en","primary_location":{"id":"doi:10.2501/ija-31-4-907-920","doi":"https://doi.org/10.2501/ija-31-4-907-920","is_oa":false,"landing_page_url":"https://doi.org/10.2501/ija-31-4-907-920","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087242947","display_name":"Rodrigo Uribe","orcid":"https://orcid.org/0000-0002-1196-9832","observed_orcids":["https://orcid.org/0000-0002-1196-9832"]},"institutions":[{"id":"https://openalex.org/I69737025","display_name":"University of Chile","ror":"https://ror.org/047gc3g35","country_code":"CL","type":"education","lineage":["https://openalex.org/I69737025"]}],"countries":["CL"],"is_corresponding":true,"raw_author_name":"Rodrigo Uribe","raw_affiliation_strings":["Universidad de Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de Chile","institution_ids":["https://openalex.org/I69737025"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028984857","display_name":"Enrique Manzur M.","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I69737025","display_name":"University of Chile","ror":"https://ror.org/047gc3g35","country_code":"CL","type":"education","lineage":["https://openalex.org/I69737025"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Enrique Manzur","raw_affiliation_strings":["Universidad de Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de Chile","institution_ids":["https://openalex.org/I69737025"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5087242947"],"corresponding_institution_ids":["https://openalex.org/I69737025"],"apc_list":null,"apc_paid":null,"fwci":1.0328,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.86293823,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"31","issue":"4","first_page":"907","last_page":"920"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.6255000233650208,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.6255000233650208,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.08129999786615372,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.06520000100135803,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sample-size","display_name":"sample size","score":0.6819999814033508},{"id":"https://openalex.org/keywords/advertising-content-analysis","display_name":"advertising content analysis","score":0.8349999785423279},{"id":"https://openalex.org/keywords/magazine-advertising","display_name":"magazine advertising","score":0.6579999923706055},{"id":"https://openalex.org/keywords/stratified-sampling","display_name":"stratified sampling","score":0.8640000224113464},{"id":"https://openalex.org/keywords/simple-random-sampling","display_name":"simple random sampling","score":0.9879999756813049},{"id":"https://openalex.org/keywords/consumer-magazines","display_name":"consumer magazines","score":0.8050000071525574},{"id":"https://openalex.org/keywords/research-reliability","display_name":"research reliability","score":0.32199999690055847}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8415887355804443},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.7311461567878723},{"id":"https://openalex.org/C129848803","wikidata":"https://www.wikidata.org/wiki/Q2564360","display_name":"Sample size determination","level":2,"score":0.6281452178955078},{"id":"https://openalex.org/C49898467","wikidata":"https://www.wikidata.org/wiki/Q1517706","display_name":"Stratified sampling","level":2,"score":0.6253071427345276},{"id":"https://openalex.org/C20353970","wikidata":"https://www.wikidata.org/wiki/Q1056998","display_name":"Simple random sample","level":3,"score":0.5928786396980286},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.55262291431427},{"id":"https://openalex.org/C140779682","wikidata":"https://www.wikidata.org/wiki/Q210868","display_name":"Sampling (signal processing)","level":3,"score":0.509779155254364},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.4137907922267914},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.342434287071228},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.2691366672515869},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.23871514201164246},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.22925704717636108},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.20990997552871704},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.08783704042434692},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.06985777616500854},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.05364876985549927},{"id":"https://openalex.org/C94915269","wikidata":"https://www.wikidata.org/wiki/Q1834857","display_name":"Detector","level":2,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2501/ija-31-4-907-920","doi":"https://doi.org/10.2501/ija-31-4-907-920","is_oa":false,"landing_page_url":"https://doi.org/10.2501/ija-31-4-907-920","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":43,"referenced_works":["https://openalex.org/W74473741","https://openalex.org/W75460944","https://openalex.org/W152128647","https://openalex.org/W1527973220","https://openalex.org/W1568955415","https://openalex.org/W1581834304","https://openalex.org/W1596226399","https://openalex.org/W1950740056","https://openalex.org/W1967321076","https://openalex.org/W1973163519","https://openalex.org/W1973554719","https://openalex.org/W1976388251","https://openalex.org/W1978174969","https://openalex.org/W1980471924","https://openalex.org/W1992394784","https://openalex.org/W2001051807","https://openalex.org/W2002017233","https://openalex.org/W2008368805","https://openalex.org/W2008977677","https://openalex.org/W2009330779","https://openalex.org/W2015522063","https://openalex.org/W2023693720","https://openalex.org/W2026368098","https://openalex.org/W2035657601","https://openalex.org/W2048091415","https://openalex.org/W2048601669","https://openalex.org/W2049733966","https://openalex.org/W2053293078","https://openalex.org/W2074182144","https://openalex.org/W2079652995","https://openalex.org/W2081315955","https://openalex.org/W2083994111","https://openalex.org/W2092697186","https://openalex.org/W2100226653","https://openalex.org/W2113168673","https://openalex.org/W2152914770","https://openalex.org/W2168621212","https://openalex.org/W2312490613","https://openalex.org/W2322733262","https://openalex.org/W2331059530","https://openalex.org/W2492977885","https://openalex.org/W2600105241","https://openalex.org/W4253216806"],"related_works":["https://openalex.org/W2083994111","https://openalex.org/W2049733966","https://openalex.org/W2051190975","https://openalex.org/W1980471924","https://openalex.org/W2074182144","https://openalex.org/W2197465871","https://openalex.org/W2966954028","https://openalex.org/W2406890366","https://openalex.org/W7126290790","https://openalex.org/W1967135372"],"abstract_inverted_index":{"In":[0],"the":[1,22,51,78,85,102],"absence":[2],"of":[3,32,38,42,53,104],"studies":[4],"addressing":[5],"how":[6],"to":[7,20,26,91],"sample":[8,43,81],"advertising":[9,39],"in":[10,13,40],"content":[11,36],"analysis":[12,37],"a":[14,29,105],"reliable":[15],"manner,":[16],"this":[17],"paper":[18],"aims":[19],"determine":[21],"most":[23,79],"efficient":[24,80,100],"way":[25],"select":[27],"from":[28,89],"year\u2019s":[30],"worth":[31],"issues":[33],"for":[34],"conducting":[35],"terms":[41],"size":[44,82],"and":[45,69,93],"type.":[46],"This":[47],"article":[48],"specifically":[49],"examines":[50],"cases":[52],"three":[54],"Chilean":[55],"consumer":[56],"magazines:":[57],"Qu\u00e9":[58],"Pasa":[59],"(a":[60,65,71],"weekly":[61],"news":[62],"magazine),":[63,68],"Cosas":[64],"bimonthly":[66],"celebrity/interview":[67],"Paula":[70],"monthly":[72],"women\u2019s":[73],"magazine).":[74],"Results":[75],"show":[76],"that":[77,94],"depends":[83],"on":[84],"magazine":[86],"type/frequency":[87],"(ranging":[88],"6":[90],"12)":[92],"stratified":[95],"random":[96,107],"sampling":[97],"is":[98],"more":[99],"than":[101],"use":[103],"simple":[106],"method.":[108]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":4},{"year":2015,"cited_by_count":1}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
