{"id":"https://openalex.org/W10635358","doi":null,"title":"Understanding the Influence of Espoused Culture on Acceptance of Online Services in a Developing Country","display_name":"Understanding the Influence of Espoused Culture on Acceptance of Online Services in a Developing Country","publication_year":2011,"publication_date":"2011-06-01","ids":{"openalex":"https://openalex.org/W10635358","mag":"10635358"},"language":"en","primary_location":{"id":"pmh:oai:aisel.aisnet.org:jitta-1329","doi":null,"is_oa":true,"landing_page_url":"http://aisel.aisnet.org/jitta/vol12/iss2/3","pdf_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1329&context=jitta","source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Information Technology Theory and Application (JITTA)","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1329&context=jitta","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108835009","display_name":"Godwin J. Udo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I164936912","display_name":"The University of Texas at El Paso","ror":"https://ror.org/04d5vba33","country_code":"US","type":"education","lineage":["https://openalex.org/I164936912"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Godwin J. Udo","raw_affiliation_strings":["University of Texas at, El Paso"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Texas at, El Paso","institution_ids":["https://openalex.org/I164936912"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023741867","display_name":"Kallol Kumar Bagchi","orcid":"https://orcid.org/0000-0002-5821-4349","observed_orcids":["https://orcid.org/0000-0002-5821-4349"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kallol Bagchi","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-5821-4349","affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.0417,"has_fulltext":true,"cited_by_count":22,"citation_normalized_percentile":{"value":0.92158266,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"12","issue":"2","first_page":"3","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.7379999756813049},{"id":"https://openalex.org/keywords/online-services","display_name":"online services","score":0.8489999771118164},{"id":"https://openalex.org/keywords/developing-countries","display_name":"developing countries","score":0.9039999842643738},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.7139999866485596},{"id":"https://openalex.org/keywords/power-distance","display_name":"power distance","score":0.7540000081062317},{"id":"https://openalex.org/keywords/masculinity-and-femininity","display_name":"masculinity and femininity","score":0.9409999847412109},{"id":"https://openalex.org/keywords/individualism-collectivism","display_name":"individualism-collectivism","score":1.0},{"id":"https://openalex.org/keywords/uncertainty-avoidance","display_name":"uncertainty avoidance","score":1.0},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.9309999942779541},{"id":"https://openalex.org/keywords/ease-of-use","display_name":"ease of use","score":0.8659999966621399},{"id":"https://openalex.org/keywords/information-quality","display_name":"information quality","score":0.7480000257492065},{"id":"https://openalex.org/keywords/system-quality","display_name":"system quality","score":0.8349999785423279},{"id":"https://openalex.org/keywords/user-satisfaction","display_name":"user satisfaction","score":0.9520000219345093},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.7509999871253967}],"concepts":[{"id":"https://openalex.org/C67356462","wikidata":"https://www.wikidata.org/wiki/Q5807210","display_name":"Hofstede's cultural dimensions theory","level":2,"score":0.8825223445892334},{"id":"https://openalex.org/C119469879","wikidata":"https://www.wikidata.org/wiki/Q15514847","display_name":"Uncertainty avoidance","level":4,"score":0.8791433572769165},{"id":"https://openalex.org/C83864248","wikidata":"https://www.wikidata.org/wiki/Q177323","display_name":"Developing country","level":2,"score":0.6792742609977722},{"id":"https://openalex.org/C96420161","wikidata":"https://www.wikidata.org/wiki/Q237789","display_name":"Collectivism","level":3,"score":0.6056537628173828},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5016913414001465},{"id":"https://openalex.org/C2778868352","wikidata":"https://www.wikidata.org/wiki/Q866081","display_name":"Femininity","level":2,"score":0.4958125054836273},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.48851048946380615},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.46774935722351074},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4559217095375061},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.41680964827537537},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3606055974960327},{"id":"https://openalex.org/C17022365","wikidata":"https://www.wikidata.org/wiki/Q171995","display_name":"Individualism","level":2,"score":0.3266717791557312},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.2645535469055176},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1777372658252716},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12289032340049744},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.11073994636535645},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:aisel.aisnet.org:jitta-1329","doi":null,"is_oa":true,"landing_page_url":"http://aisel.aisnet.org/jitta/vol12/iss2/3","pdf_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1329&context=jitta","source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Information Technology Theory and Application (JITTA)","raw_type":"text"},{"id":"mag:10635358","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1329&context=jitta","pdf_url":null,"source":{"id":"https://openalex.org/S2764558954","display_name":"The Journal of Information Technology Theory and Application","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"The Journal of Information Technology Theory and Application","raw_type":null}],"best_oa_location":{"id":"pmh:oai:aisel.aisnet.org:jitta-1329","doi":null,"is_oa":true,"landing_page_url":"http://aisel.aisnet.org/jitta/vol12/iss2/3","pdf_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1329&context=jitta","source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Information Technology Theory and Application (JITTA)","raw_type":"text"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals","score":0.5600000023841858}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W10635358.pdf","grobid_xml":"https://content.openalex.org/works/W10635358.grobid-xml"},"referenced_works_count":68,"referenced_works":["https://openalex.org/W116020001","https://openalex.org/W125781324","https://openalex.org/W261906433","https://openalex.org/W1517229207","https://openalex.org/W1543099843","https://openalex.org/W1593544550","https://openalex.org/W1721421031","https://openalex.org/W1764161293","https://openalex.org/W1774460361","https://openalex.org/W1791587663","https://openalex.org/W1965824455","https://openalex.org/W1967597150","https://openalex.org/W1969165312","https://openalex.org/W1969272516","https://openalex.org/W1970908276","https://openalex.org/W1971440513","https://openalex.org/W1973400909","https://openalex.org/W1974108202","https://openalex.org/W1975324252","https://openalex.org/W1979907230","https://openalex.org/W1980509335","https://openalex.org/W1981257616","https://openalex.org/W1986542754","https://openalex.org/W1995193439","https://openalex.org/W2000141706","https://openalex.org/W2002175797","https://openalex.org/W2007285835","https://openalex.org/W2008429721","https://openalex.org/W2011457410","https://openalex.org/W2015625986","https://openalex.org/W2021433146","https://openalex.org/W2022092369","https://openalex.org/W2023407407","https://openalex.org/W2025013988","https://openalex.org/W2029239220","https://openalex.org/W2046083228","https://openalex.org/W2047036688","https://openalex.org/W2053752471","https://openalex.org/W2062359234","https://openalex.org/W2064608319","https://openalex.org/W2070221047","https://openalex.org/W2074076165","https://openalex.org/W2081228936","https://openalex.org/W2082092096","https://openalex.org/W2087260554","https://openalex.org/W2100379340","https://openalex.org/W2102710958","https://openalex.org/W2121450753","https://openalex.org/W2122912498","https://openalex.org/W2124293473","https://openalex.org/W2133837814","https://openalex.org/W2134943880","https://openalex.org/W2137436782","https://openalex.org/W2139654770","https://openalex.org/W2140938420","https://openalex.org/W2141443180","https://openalex.org/W2142016804","https://openalex.org/W2146875579","https://openalex.org/W2155595349","https://openalex.org/W2162739331","https://openalex.org/W2168569455","https://openalex.org/W2168830371","https://openalex.org/W2169190486","https://openalex.org/W2169737976","https://openalex.org/W2397705735","https://openalex.org/W2489852417","https://openalex.org/W2998300616","https://openalex.org/W3121888454"],"related_works":["https://openalex.org/W2000230948","https://openalex.org/W6986955693","https://openalex.org/W2139654770","https://openalex.org/W4238741112","https://openalex.org/W2489206500","https://openalex.org/W3155129630","https://openalex.org/W1520667147","https://openalex.org/W160349901","https://openalex.org/W2913945650","https://openalex.org/W7055597376"],"abstract_inverted_index":{"The":[0,69,98,162,190],"acceptance":[1,42,53,94],"of":[2,32,36,46,83,87,95,111,113,136,159,192],"any":[3,30],"technology":[4,41],"in":[5,57,66],"developing":[6,38,67],"countries":[7,23,60],"cannot":[8],"be":[9],"taken":[10],"for":[11,172,179],"granted":[12],"given":[13],"the":[14,33,37,44,58,81,85,109,114,157,187,193],"fact":[15],"that":[16,101],"these":[17],"technologies":[18],"are":[19,64,195],"imported":[20],"from":[21,77],"developed":[22,59],"and":[24,43,139,148,175],"may":[25],"had":[26],"been":[27,55],"designed":[28],"without":[29],"consideration":[31],"cultural":[34,49,91,104],"values":[35,50,92,105],"countries.":[39,68],"Information":[40],"influence":[45,86,124,133,142],"espoused":[47,89,102],"national":[48,90,103],"on":[51,93,125,134,143,156],"its":[52],"have":[54],"investigated":[56],"but":[61],"such":[62],"studies":[63],"rare":[65],"present":[70],"study":[71],"surveyed":[72],"201":[73],"Nigerians":[74],"using":[75],"constructs":[76],"established":[78],"models":[79],"with":[80,168],"aim":[82],"understanding":[84],"some":[88,112],"online":[96,188],"services.":[97,189],"results":[99],"indicate":[100,152],"seem":[106],"to":[107,183,185],"moderate":[108],"effect":[110],"independent":[115],"variables.":[116],"In":[117],"particular,":[118],"Power":[119],"Distance":[120],"has":[121,130],"a":[122,131,140],"positive":[123,141],"\u201cperceived":[126],"usefulness-satisfaction\u201d":[127],"relationship;":[128],"Masculinity/Femininity":[129],"negative":[132],"\u201cease":[135],"use-satisfaction\u201d":[137],"relationship":[138,158],"\u201cinformation/system":[144,160],"quality-satisfaction\u201d":[145],"relationship.":[146],"Individualism/Collectivism":[147],"Uncertainty":[149],"Avoidance":[150],"also":[151],"significant":[153,167],"moderating":[154],"effects":[155],"quality-satisfaction.\u201d":[161],"resulting":[163],"model":[164],"is":[165],"fairly":[166],"R2":[169,176],"=":[170,177],"0.67":[171],"user\u2019s":[173],"satisfaction":[174],"0.51":[178],"users\u2019":[180],"behavioral":[181],"intention":[182],"continue":[184],"use":[186],"implications":[191],"findings":[194],"discussed.":[196]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":4},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":5},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}