{"id":"https://openalex.org/W103229475","doi":"https://doi.org/10.1007/978-3-663-12440-5_3","title":"Mit Zuckerbrot und Peitsche","display_name":"Mit Zuckerbrot und Peitsche","publication_year":2000,"publication_date":"2000-01-01","ids":{"openalex":"https://openalex.org/W103229475","doi":"https://doi.org/10.1007/978-3-663-12440-5_3","mag":"103229475"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-663-12440-5_3","doi":"https://doi.org/10.1007/978-3-663-12440-5_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-663-12440-5_3","pdf_url":null,"source":{"id":"https://openalex.org/S4306464262","display_name":"VS Verlag f\u00fcr Sozialwissenschaften eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319986","host_organization_name":"Springer VS","host_organization_lineage":["https://openalex.org/P4310319986","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer VS","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wahlkampf in den Medien \u2014 Wahlkampf mit den Medien","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2498924333","display_name":"Wahlkampf in den Medien \u2014 Wahlkampf mit den Medien"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042787477","display_name":"Frank Esser","orcid":"https://orcid.org/0000-0002-1627-1521","observed_orcids":["https://orcid.org/0000-0002-1627-1521"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Frank Esser","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5057417546","display_name":"Carsten Reinemann","orcid":"https://orcid.org/0000-0001-9715-8434","observed_orcids":["https://orcid.org/0000-0001-9715-8434"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Carsten Reinemann","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.7071,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.90290456,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"40","last_page":"71"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.6553000211715698,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.6553000211715698,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10108","display_name":"Electoral Systems and Political Participation","score":0.28029999136924744,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13718","display_name":"Media Influence and Politics","score":0.029600000008940697,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/political-campaigns","display_name":"political campaigns","score":0.7049999833106995},{"id":"https://openalex.org/keywords/political-campaign-communication","display_name":"campaign communication","score":0.8119999766349792},{"id":"https://openalex.org/keywords/campaign-management","display_name":"campaign management","score":0.41499999165534973},{"id":"https://openalex.org/keywords/integrated-communication-strategy","display_name":"integrated communication strategy","score":0.7400000095367432},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.45899999141693115},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.5669999718666077},{"id":"https://openalex.org/keywords/media-planning","display_name":"media planning","score":0.6909999847412109},{"id":"https://openalex.org/keywords/campaign-consultants","display_name":"campaign consultants","score":0.3050000071525574},{"id":"https://openalex.org/keywords/swing-voters","display_name":"swing voters","score":0.5559999942779541},{"id":"https://openalex.org/keywords/non-voters","display_name":"non-voters","score":0.7639999985694885},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.41600000858306885},{"id":"https://openalex.org/keywords/political-communication","display_name":"political communication","score":0.4300000071525574},{"id":"https://openalex.org/keywords/western-democracies","display_name":"Western democracies","score":0.6990000009536743},{"id":"https://openalex.org/keywords/campaign-mobilization","display_name":"campaign mobilization","score":0.4050000011920929},{"id":"https://openalex.org/keywords/campaign-evaluation","display_name":"campaign evaluation","score":0.382999986410141},{"id":"https://openalex.org/keywords/media-monitoring","display_name":"media monitoring","score":0.7039999961853027},{"id":"https://openalex.org/keywords/opinion-research","display_name":"opinion research","score":0.5490000247955322},{"id":"https://openalex.org/keywords/political-journalism","display_name":"political journalism","score":0.3050000071525574},{"id":"https://openalex.org/keywords/political-public-relations","display_name":"political public relations","score":0.30799999833106995}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.7311187982559204},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7143478989601135},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.16198131442070007}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-663-12440-5_3","doi":"https://doi.org/10.1007/978-3-663-12440-5_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-663-12440-5_3","pdf_url":null,"source":{"id":"https://openalex.org/S4306464262","display_name":"VS Verlag f\u00fcr Sozialwissenschaften eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319986","host_organization_name":"Springer VS","host_organization_lineage":["https://openalex.org/P4310319986","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer VS","Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wahlkampf in den Medien \u2014 Wahlkampf mit den Medien","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W79524749","https://openalex.org/W94371212","https://openalex.org/W103229475","https://openalex.org/W148322353","https://openalex.org/W307458790","https://openalex.org/W560849888","https://openalex.org/W569953890","https://openalex.org/W585884406","https://openalex.org/W591784543","https://openalex.org/W613909576","https://openalex.org/W617478609","https://openalex.org/W624198090","https://openalex.org/W628321285","https://openalex.org/W635952465","https://openalex.org/W653153172","https://openalex.org/W1511447640","https://openalex.org/W1524937246","https://openalex.org/W1540933854","https://openalex.org/W1575394951","https://openalex.org/W1982449049","https://openalex.org/W2005810558","https://openalex.org/W2012123033","https://openalex.org/W2067131691","https://openalex.org/W2088385198","https://openalex.org/W2167363977","https://openalex.org/W2196508971","https://openalex.org/W2314863663","https://openalex.org/W2412106675","https://openalex.org/W2481428496","https://openalex.org/W2491027863","https://openalex.org/W2492877332","https://openalex.org/W2495274973","https://openalex.org/W2496452514","https://openalex.org/W2497626705","https://openalex.org/W2754179120","https://openalex.org/W2784118185","https://openalex.org/W2799106174","https://openalex.org/W2971332299","https://openalex.org/W4238941377","https://openalex.org/W4251577722","https://openalex.org/W4252828529","https://openalex.org/W4382450896","https://openalex.org/W4388402571","https://openalex.org/W4393000740","https://openalex.org/W4402875361","https://openalex.org/W4402875381","https://openalex.org/W4402875519","https://openalex.org/W6715224602","https://openalex.org/W6717088216","https://openalex.org/W6809953133","https://openalex.org/W6817777935","https://openalex.org/W7072151217"],"related_works":["https://openalex.org/W6888906293","https://openalex.org/W2565972960","https://openalex.org/W9044336","https://openalex.org/W43594702","https://openalex.org/W7052111774","https://openalex.org/W570656054","https://openalex.org/W2564823178","https://openalex.org/W3079012783","https://openalex.org/W147250203","https://openalex.org/W1914304656"],"abstract_inverted_index":{"Die":[0,89,159,249,327],"Wahlkampff\u00fchrung":[1,70],"in":[2,8,188,191,239,257,345],"den":[3,9,116,192,202,240,260,335,341],"westlichen":[4,189],"Demokratien":[5,190],"hat":[6,232,295],"sich":[7,58,61,166,233,296,314,328],"vergangenen":[10],"beiden":[11],"Jahrzehnten":[12,194],"massiv":[13],"ver\u00e4ndert.":[14,248,310],"Diese":[15],"Entwicklung":[16,360],"ist":[17],"als":[18,23,62,206],"Modernisierung,":[19],"Amerikanisierung":[20],"oder":[21],"auch":[22,259,308],"Trend":[24],"von":[25,140,299,334],"arbeitsintensiven":[26],"zu":[27,155],"kapitalintensiven":[28],"Kampagnen":[29],"beschrieben":[30],"worden":[31],"(Pfetsch":[32],"&":[33,41,45],"Schmitt-Beck,":[34],"1994;":[35],"Farrell,":[36],"1996;":[37,39,43,47,49,285],"Holtz-Bacha,":[38],"Jarren":[40],"Bode,":[42],"Mancini":[44],"Swanson,":[46,284],"Sch\u00f6nbach,":[48],"Schulz,":[50,286],"1998).":[51,227,287],"Unabh\u00e4ngig":[52],"davon,":[53],"f\u00fcr":[54,167],"welchen":[55],"Begriff":[56],"man":[57,344],"entscheidet,":[59],"l\u00e4\u00dft":[60],"wesentliches":[63],"Merkmal":[64],"dieses":[65],"Prozesses":[66],"die":[67,74,168,213,235,245,256],"Professionalisierung":[68,75,162],"der":[69,76,80,94,118,125,163,171,173,181,183,253,278,292],"und":[71,78,92,107,113,120,124,137,157,186,208,215,219,251,280,301,322],"dabei":[72],"insbesondere":[73],"Planung":[77,91,218],"Durchf\u00fchrung":[79,220],"Wahlkampfkommunikation":[81,164],"nennen.":[82],"Zwei":[83],"Aspekte":[84],"sind":[85],"hierf\u00fcr":[86],"charakteristisch:":[87],"(1)":[88],"zentrale":[90],"Steuerung":[93],"gesamten":[95],"Kommunikation":[96],"im":[97,297],"Rahmen":[98],"einer":[99,316],"integrierten":[100],"Kommunikationsstrategie":[101,154],"nach":[102,362],"dem":[103,320,363],"Muster":[104],"kommerzieller":[105,237],"Werbefeldz\u00fcge":[106],"PR-Kampagnen.":[108],"Dazu":[109],"geh\u00f6ren":[110],"u.a.":[111],"Situationsanalysen":[112],"Ma\u00dfnahmenevaluation":[114],"mit":[115],"Methoden":[117],"Markt-":[119],"Meinungsforschung,":[121],"des":[122,204,351],"Medien-Monitorings":[123],"Media-Planung.":[126],"(2)":[127],"Der":[128],"zunehmende":[129],"Einsatz":[130,364],"professioneller":[131,365],"Experten":[132,144],"aus":[133,170],"Public-Relations,":[134],"Werbung,":[135],"Meinungsforschung":[136],"Journalismus":[138],"anstelle":[139],"Laien.":[141],"Nur":[142],"diese":[143,359],"verf\u00fcgen":[145],"\u00fcber":[146],"das":[147,289],"notwendige":[148],"Wissen,":[149],"um":[150],"eine":[151,337],"solcherma\u00dfen":[152],"integrierte":[153],"planen":[156],"durchzuf\u00fchren.":[158],"Notwendigkeit":[160],"zur":[161,178,267],"ergab":[165],"Politik":[169],"Abschw\u00e4chung":[172],"traditionellen":[174],"Parteibindungen.":[175],"Dies":[176],"hatte":[177],"Folge,":[179],"da\u00df":[180,212],"Anteil":[182],"potentiellen":[184],"Wechsel-":[185],"Nichtw\u00e4hler":[187],"letzten":[193,241],"deutlich":[195,323],"gestiegen":[196],"ist.":[197],"Dieser":[198],"Umstand":[199],"wiederum":[200],"erh\u00f6hte":[201],"Stellenwert":[203],"Wahlkampfs":[205],"Mobilisierungs-":[207],"Persuasionsphase":[209],"so":[210],"sehr,":[211],"Parteien":[214],"Kandidaten":[216],"seine":[217],"kaum":[221],"mehr":[222],"Laien":[223],"\u00fcberlassen":[224],"konnten":[225],"(Schulz,":[226],"In":[228,340],"vielen":[229],"L\u00e4ndern":[230],"Europas":[231],"durch":[234],"Einf\u00fchrung":[236],"Rundfunksender":[238],"zwanzig":[242],"Jahren":[243],"zudem":[244],"Medienlandschaft":[246],"fundamental":[247],"Diversifizierung":[250],"Erweiterung":[252],"medialen":[254],"Angebote,":[255],"Deutschland":[258],"Printsektor":[261],"betrifft,":[262],"er\u00f6ffnete":[263],"einerseits":[264],"neue":[265],"M\u00f6glichkeiten":[266],"genauen":[268],"Ansprache":[269],"einzelner":[270],"Zielgruppen,":[271],"erforderte":[272],"aber":[273],"andererseits":[274],"zunehmend":[275],"professionelle":[276],"Kenntnisse":[277],"Marktforschung":[279],"Mediaplanung":[281],"(Mancini":[282],"and":[283],"Doch":[288],"mediale":[290],"Umfeld":[291],"politischen":[293],"Akteure":[294],"Zuge":[298],"Deregulierung":[300],"technischem":[302],"Fortschritt":[303],"nicht":[304],"nur":[305],"quantitativ,":[306],"sondern":[307],"qualitativ":[309],"So":[311],"sehen":[312],"sie":[313],"heute":[315],"versch\u00e4rften":[317],"Konkurrenz":[318],"auf":[319],"Nachrichtenmarkt":[321],"beschleunigten":[324],"Nachrichtenzyklen":[325],"gegen\u00fcber.":[326],"immer":[329],"schneller":[330],"\u00e4ndernde":[331],"Nachrichtenlage":[332],"erfordert":[333],"Wahlkampforganisationen":[336],"h\u00f6here":[338],"Reaktionsgeschwindigkeit.":[339],"USA":[342],"spricht":[343],"diesem":[346],"Zusammenhang":[347],"bereits":[348],"vom":[349],"Ph\u00e4nomen":[350],"\u201creal-time":[352],"campaigning\u201d":[353],"(Althaus,":[354],"1998,":[355],"S.":[356],"82).":[357],"Auch":[358],"verlangt":[361],"Wahlk\u00e4mpfer.":[366]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}