{"id":"https://openalex.org/W1024765739","doi":"https://doi.org/10.1007/978-3-658-03298-2_1","title":"Total Digital? Zum Wandel des Markenkonzepts im 21. Jahrhundert","display_name":"Total Digital? Zum Wandel des Markenkonzepts im 21. Jahrhundert","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W1024765739","doi":"https://doi.org/10.1007/978-3-658-03298-2_1","mag":"1024765739"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-658-03298-2_1","doi":"https://doi.org/10.1007/978-3-658-03298-2_1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-03298-2_1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marke und digitale Medien","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2485228041","display_name":"Marke und digitale Medien"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062691322","display_name":"Thomas Heun","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I70865968","display_name":"Rhine-Waal University of Applied Sciences","ror":"https://ror.org/04wdt0z89","country_code":"DE","type":"education","lineage":["https://openalex.org/I70865968"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Thomas Heun","raw_affiliation_strings":["Hochschule Rhein-Waal, Kamp-Lintfort, Deutschland","Macromedia Hochschule f\u00fcr Medien und Kommunikation, Berlin, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hochschule Rhein-Waal, Kamp-Lintfort, Deutschland","institution_ids":["https://openalex.org/I70865968"]},{"raw_affiliation_string":"Macromedia Hochschule f\u00fcr Medien und Kommunikation, Berlin, Germany","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5062691322"],"corresponding_institution_ids":["https://openalex.org/I70865968"],"apc_list":null,"apc_paid":null,"fwci":6.8575,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.96871508,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"13"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9106000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9106000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.05209999904036522,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.02810000069439411,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-concept","display_name":"brand concept","score":0.7570000290870667},{"id":"https://openalex.org/keywords/digitalization","display_name":"digitalization","score":0.9390000104904175},{"id":"https://openalex.org/keywords/integrated-communication","display_name":"integrated communication","score":0.8429999947547913},{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.9980000257492065},{"id":"https://openalex.org/keywords/customer-orientation","display_name":"customer orientation","score":0.7850000262260437},{"id":"https://openalex.org/keywords/one-way-communication","display_name":"one-way communication","score":0.781000018119812},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.968999981880188},{"id":"https://openalex.org/keywords/media-landscape-change","display_name":"media landscape change","score":0.8420000076293945},{"id":"https://openalex.org/keywords/brand-management-theory","display_name":"brand management theory","score":0.6470000147819519}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3781002461910248},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.34494343400001526}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-03298-2_1","doi":"https://doi.org/10.1007/978-3-658-03298-2_1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-03298-2_1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marke und digitale Medien","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W36986804","https://openalex.org/W110522309","https://openalex.org/W205870223","https://openalex.org/W372580650","https://openalex.org/W562506118","https://openalex.org/W612019977","https://openalex.org/W619119433","https://openalex.org/W988884201","https://openalex.org/W1502701951","https://openalex.org/W1577013260","https://openalex.org/W1977790294","https://openalex.org/W1979913334","https://openalex.org/W1993875093","https://openalex.org/W2000274054","https://openalex.org/W2017768073","https://openalex.org/W2043486303","https://openalex.org/W2091172928","https://openalex.org/W2124405828","https://openalex.org/W2138988884","https://openalex.org/W2219280165","https://openalex.org/W2245577034","https://openalex.org/W2284303670","https://openalex.org/W2302601871","https://openalex.org/W2476370509","https://openalex.org/W2789104857","https://openalex.org/W2809513070","https://openalex.org/W2984122840","https://openalex.org/W2993047723","https://openalex.org/W2994700408","https://openalex.org/W4206319916","https://openalex.org/W4211068185","https://openalex.org/W4214942028","https://openalex.org/W4232184708","https://openalex.org/W4249244777","https://openalex.org/W6689221355","https://openalex.org/W6836129519","https://openalex.org/W7030046268"],"related_works":["https://openalex.org/W2605785949","https://openalex.org/W7074053523","https://openalex.org/W4233250602","https://openalex.org/W2806326438","https://openalex.org/W2953445033","https://openalex.org/W4237117890","https://openalex.org/W2185319928","https://openalex.org/W2151094562","https://openalex.org/W2265899841","https://openalex.org/W4252372936"],"abstract_inverted_index":null,"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
