{"id":"https://openalex.org/W1024048345","doi":null,"title":"Periklanan promosi aspek tambahan komunikasi terpadu: jilid 1 / oleh Terence A. Shimp; alih bahasa Revyani Sjahrial, editor Nurcahyo Mahanani","display_name":"Periklanan promosi aspek tambahan komunikasi terpadu: jilid 1 / oleh Terence A. Shimp; alih bahasa Revyani Sjahrial, editor Nurcahyo Mahanani","publication_year":2003,"publication_date":"2003-01-01","ids":{"openalex":"https://openalex.org/W1024048345","mag":"1024048345"},"language":"id","primary_location":{"id":"mag:1024048345","doi":null,"is_oa":false,"landing_page_url":"http://library.um.ac.id/free-contents/index.php/buku/detail/periklanan-promosi-aspek-tambahan-komunikasi-terpadu-jilid-1-oleh-terence-a-shimp-alih-bahasa-revyani-sjahrial-editor-nurcahyo-mahanani-28733.html","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054547027","display_name":"Terence A. Shimp","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Terence A. Shimp","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5054547027"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":32,"citation_normalized_percentile":{"value":0.3342358,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"2003","issue":"2003","first_page":"1","last_page":"99"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/integrated-communication","display_name":"integrated communication","score":0.5049999952316284},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.37599998712539673},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.8299999833106995},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.5649999976158142},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.4779999852180481}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5862734913825989},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3637958765029907}],"mesh":[],"locations_count":2,"locations":[{"id":"mag:1024048345","doi":null,"is_oa":false,"landing_page_url":"http://library.um.ac.id/free-contents/index.php/buku/detail/periklanan-promosi-aspek-tambahan-komunikasi-terpadu-jilid-1-oleh-terence-a-shimp-alih-bahasa-revyani-sjahrial-editor-nurcahyo-mahanani-28733.html","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},{"id":"mag:3131981957","doi":null,"is_oa":false,"landing_page_url":"http://lib-fikom.yai.ac.id/index.php?p=show_detail&id=5137&keywords=","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2559185305","https://openalex.org/W3132148326","https://openalex.org/W3131981957","https://openalex.org/W3217499092","https://openalex.org/W130291430","https://openalex.org/W2727352083","https://openalex.org/W3147560256","https://openalex.org/W7222780926","https://openalex.org/W2606810265","https://openalex.org/W3139370815"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":4}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}