{"id":"https://openalex.org/W102399895","doi":"https://doi.org/10.1007/978-3-8349-9291-8_16","title":"Marketing von Hochschulen","display_name":"Marketing von Hochschulen","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W102399895","doi":"https://doi.org/10.1007/978-3-8349-9291-8_16","mag":"102399895"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-9291-8_16","doi":"https://doi.org/10.1007/978-3-8349-9291-8_16","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-9291-8_16","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marktorientierte F\u00fchrung im wirtschaftlichen und gesellschaftlichen Wandel","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2499525032","display_name":"Marktorientierte F\u00fchrung im wirtschaftlichen und gesellschaftlichen Wandel"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032496760","display_name":"Detlef M\u00fcller-B\u00f6ling","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I200332995","display_name":"TU Dortmund University","ror":"https://ror.org/01k97gp34","country_code":"DE","type":"education","lineage":["https://openalex.org/I200332995"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Detlef M\u00fcller-B\u00f6ling","raw_affiliation_strings":["Universit\u00e4t Dortmund, Dortmund, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e4t Dortmund, Dortmund, Deutschland","institution_ids":["https://openalex.org/I200332995"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5032496760"],"corresponding_institution_ids":["https://openalex.org/I200332995"],"apc_list":null,"apc_paid":null,"fwci":2.3538,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.86270608,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"261","last_page":"281"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.739300012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.739300012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10546","display_name":"Higher Education Governance and Development","score":0.22550000250339508,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.00860000029206276,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/higher-education-marketing","display_name":"higher education marketing","score":0.8659999966621399},{"id":"https://openalex.org/keywords/marketing-history","display_name":"history of marketing","score":0.6589999794960022},{"id":"https://openalex.org/keywords/higher-education-institutions","display_name":"higher education institutions","score":0.5199999809265137}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5057597160339355},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4184940457344055},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.17801368236541748}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-9291-8_16","doi":"https://doi.org/10.1007/978-3-8349-9291-8_16","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-9291-8_16","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marktorientierte F\u00fchrung im wirtschaftlichen und gesellschaftlichen Wandel","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W67015948","https://openalex.org/W648749069","https://openalex.org/W1970539553","https://openalex.org/W1972109494","https://openalex.org/W2036253186","https://openalex.org/W2111771424","https://openalex.org/W2256518242","https://openalex.org/W2483936376","https://openalex.org/W2611086245","https://openalex.org/W2615450502","https://openalex.org/W2617647042","https://openalex.org/W4246517034","https://openalex.org/W4392232374","https://openalex.org/W4392264130","https://openalex.org/W6839716731"],"related_works":["https://openalex.org/W4239868703","https://openalex.org/W4243577223","https://openalex.org/W7207893196","https://openalex.org/W2256518242","https://openalex.org/W3167639041","https://openalex.org/W7000851734","https://openalex.org/W7033386908","https://openalex.org/W26908415","https://openalex.org/W6998644610","https://openalex.org/W2527901480"],"abstract_inverted_index":{"Der":[0],"\u201eSiegeszug\u201c":[1],"des":[2],"Marketing,":[3],"der":[4,51],"im":[5],"Konsumg\u00fcterbereich":[6],"begann":[7],"und":[8,17,35],"sich":[9,44],"seit":[10],"den":[11,28,36,48],"1970er-Jahren":[12,30],"auch":[13,22],"in":[14,27,50],"anderen":[15],"G\u00fcter-":[16],"Dienstleistungsbereichen":[18],"fortsetzte,":[19],"hat":[20],"l\u00e4ngst":[21],"die":[23],"Hochschulen":[24],"erreicht.":[25],"Schon":[26],"sp\u00e4ten":[29],"(vgl.":[31,39],"z.B.":[32,40],"Alewell":[33],"1977)":[34],"fr\u00fchen":[37],"1980er-Jahren":[38],"Wangen-Goss":[41],"1983)":[42],"finden":[43],"erste":[45],"\u00dcbertragungen":[46],"auf":[47],"Hochschulkontext":[49],"Marketing-Literatur.":[52]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2012,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}