{"id":"https://openalex.org/W1002455784","doi":"https://doi.org/10.1007/0-387-28181-9_4","title":"The Analytical Framework for Marketing","display_name":"The Analytical Framework for Marketing","publication_year":2006,"publication_date":"2006-01-01","ids":{"openalex":"https://openalex.org/W1002455784","doi":"https://doi.org/10.1007/0-387-28181-9_4","mag":"1002455784"},"language":"en","primary_location":{"id":"doi:10.1007/0-387-28181-9_4","doi":"https://doi.org/10.1007/0-387-28181-9_4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/0-387-28181-9_4","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"A Twenty-First Century Guide to Aldersonian Marketing Thought","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W336239424","display_name":"A Twenty-First Century Guide to Aldersonian Marketing Thought"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041468508","display_name":"Wroe Alderson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Wroe Alderson","raw_affiliation_strings":["Alderson Associates, Inc., Philadelphia","Alderson Associates, Inc"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alderson Associates, Inc., Philadelphia","institution_ids":[]},{"raw_affiliation_string":"Alderson Associates, Inc","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5041468508"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":24.8447,"has_fulltext":false,"cited_by_count":46,"citation_normalized_percentile":{"value":0.99378882,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"61","last_page":"73"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9106000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9106000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.01489999983459711,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.010499999858438969,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-analysis","display_name":"marketing analysis","score":0.8579999804496765},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5680000185966492},{"id":"https://openalex.org/keywords/marketing-planning","display_name":"marketing planning","score":0.5669999718666077},{"id":"https://openalex.org/keywords/marketing-decision-making","display_name":"marketing decision-making","score":0.4740000069141388}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4381244480609894},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3608611226081848},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33995944261550903}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/0-387-28181-9_4","doi":"https://doi.org/10.1007/0-387-28181-9_4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/0-387-28181-9_4","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"A Twenty-First Century Guide to Aldersonian Marketing Thought","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4214934995","https://openalex.org/W2323700579","https://openalex.org/W2520834683","https://openalex.org/W4200324551","https://openalex.org/W2062468171","https://openalex.org/W2051360033","https://openalex.org/W4211196895","https://openalex.org/W4399778281","https://openalex.org/W4289254812","https://openalex.org/W581860326"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}
