{"id":"https://openalex.org/T14477","display_name":"Management, Economics, and Public Policy","description":"This cluster of papers focuses on the concept of market-driven management, exploring topics such as global competition, corporate responsibility, intangible assets, market orientation, brand equity, strategic marketing, corporate governance, sustainable development, innovation and imitation, and network culture.","keywords":[],"legacy_keywords":"Global Networks; Corporate Responsibility; Intangible Assets; Market Orientation; Brand Equity; Strategic Marketing; Corporate Governance; Sustainable Development; Innovation and Imitation; Network Culture","ids":{"openalex":"https://openalex.org/T14477","wikipedia":"https://en.wikipedia.org/wiki/Market-driven_management"},"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"},"siblings":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification"},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business"},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation"},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing"},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies"},{"id":"https://openalex.org/T11769","display_name":"Copyright and Intellectual Property"},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation"},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms"},{"id":"https://openalex.org/T13025","display_name":"American History and Culture"},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior"},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies"},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends"},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence"},{"id":"https://openalex.org/T14373","display_name":"Securities Regulation and Market Practices"}],"works_count":4,"cited_by_count":7,"works_api_url":"https://api.openalex.org/works?filter=topics.id:T14477","updated_date":"2026-10-05T15:26:57","created_date":"2024-01-23T15:27:22"}