{"id":"https://openalex.org/T13025","display_name":"American History and Culture","description":"This cluster of papers explores the historical development of branding and marketing strategies, including the evolution of consumer goods, globalization of markets, entrepreneurship, and the significance of trademarks. It delves into the impact of advertising, product differentiation, and the expansion of markets on the growth of multinational enterprises.","keywords":[{"id":"https://openalex.org/keywords/whiskey-bottling","display_name":"whiskey bottling","score":0.9845},{"id":"https://openalex.org/keywords/jameson-whiskey","display_name":"Jameson whiskey","score":0.9839},{"id":"https://openalex.org/keywords/bottling-agreements","display_name":"bottling agreements","score":0.9847},{"id":"https://openalex.org/keywords/irish-whiskey-industry","display_name":"Irish whiskey industry","score":0.984},{"id":"https://openalex.org/keywords/distillation","display_name":"distillation","score":0.2811},{"id":"https://openalex.org/keywords/advertising-photography","display_name":"advertising photography","score":0.3106},{"id":"https://openalex.org/keywords/distilleries","display_name":"distilleries","score":0.6047},{"id":"https://openalex.org/keywords/history-of-advertising","display_name":"advertising history","score":0.2899},{"id":"https://openalex.org/keywords/goodyear-tire-rubber-company","display_name":"Goodyear Tire & Rubber Company","score":0.3611},{"id":"https://openalex.org/keywords/automobile-advertising","display_name":"automobile advertising","score":0.2876},{"id":"https://openalex.org/keywords/akron-ohio","display_name":"Akron, Ohio","score":0.2415},{"id":"https://openalex.org/keywords/tobacco-trade","display_name":"tobacco trade","score":0.2245},{"id":"https://openalex.org/keywords/billboards","display_name":"billboards","score":0.2059},{"id":"https://openalex.org/keywords/united-states-tobacco-trade","display_name":"United States tobacco trade","score":0.9571},{"id":"https://openalex.org/keywords/retail-advertising","display_name":"retail advertising","score":0.4111},{"id":"https://openalex.org/keywords/cigarette-advertising","display_name":"cigarette advertising","score":0.2336},{"id":"https://openalex.org/keywords/bullock-s-department-store","display_name":"Bullock's department store","score":0.5405},{"id":"https://openalex.org/keywords/marketing-history","display_name":"history of marketing","score":0.2338},{"id":"https://openalex.org/keywords/department-store-advertising","display_name":"department store advertising","score":0.3447},{"id":"https://openalex.org/keywords/1930s-advertising","display_name":"1930s advertising","score":0.571},{"id":"https://openalex.org/keywords/department-store-displays","display_name":"department store displays","score":0.6777},{"id":"https://openalex.org/keywords/product-photography","display_name":"product photography","score":0.2032},{"id":"https://openalex.org/keywords/j-walter-thompson","display_name":"J. Walter Thompson","score":0.3947},{"id":"https://openalex.org/keywords/commercial-art","display_name":"commercial art","score":0.2019},{"id":"https://openalex.org/keywords/holiday-merchandise","display_name":"holiday merchandise","score":0.6972}],"legacy_keywords":"Branding; Marketing; History; Consumer Goods; Globalization; Trademark; Entrepreneurship; Advertising; Product Differentiation; Market Expansion","ids":{"openalex":"https://openalex.org/T13025","wikipedia":"https://en.wikipedia.org/wiki/History_of_advertising"},"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"},"siblings":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification"},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business"},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation"},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing"},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies"},{"id":"https://openalex.org/T11769","display_name":"Copyright and Intellectual Property"},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation"},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms"},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior"},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies"},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends"},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence"},{"id":"https://openalex.org/T14373","display_name":"Securities Regulation and Market Practices"},{"id":"https://openalex.org/T14477","display_name":"Management, Economics, and Public Policy"}],"works_count":136683,"cited_by_count":96794,"works_api_url":"https://api.openalex.org/works?filter=topics.id:T13025","updated_date":"2026-10-22T03:01:35","created_date":"2024-01-23T15:27:16"}