{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","description":"This cluster of papers focuses on the concept of employer branding and its impact on recruitment practices. It explores topics such as organizational attractiveness, selection procedures, HR technology, applicant reactions, and the use of social media in shaping company image. The papers also delve into the influence of employer branding on job choice and its implications for human resource management.","keywords":[{"id":"https://openalex.org/keywords/personnel-selection","display_name":"personnel selection","score":0.2492},{"id":"https://openalex.org/keywords/recruitment","display_name":"recruitment","score":0.3111},{"id":"https://openalex.org/keywords/employer-branding","display_name":"employer branding","score":0.7948},{"id":"https://openalex.org/keywords/recruitment-process","display_name":"recruitment process","score":0.5142},{"id":"https://openalex.org/keywords/job-interviews","display_name":"job interviews","score":0.289},{"id":"https://openalex.org/keywords/talent-attraction","display_name":"talent attraction","score":0.3173},{"id":"https://openalex.org/keywords/organizational-attractiveness","display_name":"employer attractiveness","score":0.6391},{"id":"https://openalex.org/keywords/online-recruitment","display_name":"online recruitment","score":0.4503},{"id":"https://openalex.org/keywords/talent-acquisition","display_name":"talent acquisition","score":0.2583},{"id":"https://openalex.org/keywords/recruitment-strategies","display_name":"recruitment strategies","score":0.3178},{"id":"https://openalex.org/keywords/hiring-practices","display_name":"hiring practices","score":0.2229},{"id":"https://openalex.org/keywords/job-applicants","display_name":"job applicants","score":0.3022},{"id":"https://openalex.org/keywords/social-media-recruitment","display_name":"social media recruitment","score":0.4476},{"id":"https://openalex.org/keywords/human-resource-information-systems","display_name":"human resource information systems","score":0.2297},{"id":"https://openalex.org/keywords/employer-image","display_name":"employer image","score":0.6741},{"id":"https://openalex.org/keywords/recruitment-agencies","display_name":"recruitment agencies","score":0.3272},{"id":"https://openalex.org/keywords/employer-value-proposition","display_name":"employee value proposition","score":0.6809},{"id":"https://openalex.org/keywords/electronic-human-resource-management","display_name":"electronic human resource management","score":0.732},{"id":"https://openalex.org/keywords/candidate-screening","display_name":"applicant screening","score":0.2112},{"id":"https://openalex.org/keywords/e-hrm","display_name":"e-HRM","score":0.6159},{"id":"https://openalex.org/keywords/recruitment-effectiveness","display_name":"recruitment effectiveness","score":0.7459},{"id":"https://openalex.org/keywords/personnel-marketing","display_name":"personnel marketing","score":0.7279},{"id":"https://openalex.org/keywords/recruitment-costs","display_name":"recruitment costs","score":0.2498},{"id":"https://openalex.org/keywords/employer-brand","display_name":"employer brand","score":0.7063},{"id":"https://openalex.org/keywords/recruitment-challenges","display_name":"recruitment difficulties","score":0.2431}],"legacy_keywords":"Employer Branding; Recruitment; Organizational Attractiveness; Selection Procedures; HR Technology; Applicant Reactions; Social Media; Company Image; Job Choice; Human Resource Management","ids":{"openalex":"https://openalex.org/T12415","wikipedia":"https://en.wikipedia.org/wiki/Employer_brand"},"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"},"siblings":[{"id":"https://openalex.org/T10006","display_name":"Job Satisfaction and Organizational Behavior"},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty"},{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies"},{"id":"https://openalex.org/T11502","display_name":"Facility Location and Emergency Management"},{"id":"https://openalex.org/T11543","display_name":"Employee Performance and Motivation"},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation"},{"id":"https://openalex.org/T11843","display_name":"Family Business Performance and Succession"},{"id":"https://openalex.org/T12376","display_name":"Corporate Management and Leadership"},{"id":"https://openalex.org/T12816","display_name":"Global Public Health Policies and Epidemiology"},{"id":"https://openalex.org/T12843","display_name":"Human Resource and Talent Management"},{"id":"https://openalex.org/T12918","display_name":"Healthcare Systems and Technology"},{"id":"https://openalex.org/T13149","display_name":"Organizational Change and Leadership"},{"id":"https://openalex.org/T13163","display_name":"Organizational Learning and Leadership"},{"id":"https://openalex.org/T13226","display_name":"Appreciative Inquiry and Organizational Change"},{"id":"https://openalex.org/T13235","display_name":"Management Theory and Practice"},{"id":"https://openalex.org/T13408","display_name":"Corporate Law and Human Rights"},{"id":"https://openalex.org/T13431","display_name":"Education Methods and Integration"},{"id":"https://openalex.org/T13449","display_name":"Organizational Management and Change"},{"id":"https://openalex.org/T13580","display_name":"Management and Performance Evaluation"},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability"},{"id":"https://openalex.org/T13626","display_name":"Educational and Organizational Development"},{"id":"https://openalex.org/T13642","display_name":"Organizational Downsizing and Restructuring"},{"id":"https://openalex.org/T13803","display_name":"Organizational Strategy and Culture"},{"id":"https://openalex.org/T13812","display_name":"AI and HR Technologies"},{"id":"https://openalex.org/T14026","display_name":"Flannery O'Connor and Thomas Merton"},{"id":"https://openalex.org/T14264","display_name":"Law, Ethics, and AI Impact"},{"id":"https://openalex.org/T14410","display_name":"Safety and Risk Management"},{"id":"https://openalex.org/T14436","display_name":"Employee Performance and Leadership"},{"id":"https://openalex.org/T14450","display_name":"Employee Welfare and Language Studies"}],"works_count":78292,"cited_by_count":297561,"works_api_url":"https://api.openalex.org/works?filter=topics.id:T12415","updated_date":"2026-10-21T03:01:35","created_date":"2024-01-23T15:27:14"}