{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","description":"This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and profitability. It explores the impact of marketing strategies on customer retention and financial performance in various industries, particularly in telecommunications.","keywords":[{"id":"https://openalex.org/keywords/customer-churn-prediction","display_name":"customer churn prediction","score":0.8962},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"customer lifetime value","score":0.4134},{"id":"https://openalex.org/keywords/customer-churn","display_name":"customer churn","score":0.4262},{"id":"https://openalex.org/keywords/customer-classification","display_name":"customer classification","score":0.3333},{"id":"https://openalex.org/keywords/customer-profitability","display_name":"customer profitability","score":0.4086},{"id":"https://openalex.org/keywords/rfm-analysis","display_name":"RFM analysis","score":0.793},{"id":"https://openalex.org/keywords/telecommunications-customers","display_name":"telecommunications customers","score":0.7256},{"id":"https://openalex.org/keywords/customer-behavior-prediction","display_name":"customer behavior prediction","score":0.2304},{"id":"https://openalex.org/keywords/rfm-model","display_name":"RFM model","score":0.8304},{"id":"https://openalex.org/keywords/customer-profiling","display_name":"customer profiling","score":0.2068},{"id":"https://openalex.org/keywords/customer-profitability-analysis","display_name":"customer profitability analysis","score":0.3432},{"id":"https://openalex.org/keywords/customer-data-analysis","display_name":"customer data analysis","score":0.265},{"id":"https://openalex.org/keywords/customer-equity","display_name":"customer equity","score":0.2194},{"id":"https://openalex.org/keywords/consumer-behavior-modeling","display_name":"customer behavior modeling","score":0.2045},{"id":"https://openalex.org/keywords/purchase-prediction","display_name":"purchase prediction","score":0.2628},{"id":"https://openalex.org/keywords/customer-attrition-prediction","display_name":"customer attrition prediction","score":0.9569},{"id":"https://openalex.org/keywords/customer-retention-strategy","display_name":"customer retention strategy","score":0.277},{"id":"https://openalex.org/keywords/customer-lifecycle","display_name":"customer life cycle","score":0.2713},{"id":"https://openalex.org/keywords/high-value-customers","display_name":"high-value customers","score":0.6155},{"id":"https://openalex.org/keywords/customer-value-measurement","display_name":"customer value measurement","score":0.4776},{"id":"https://openalex.org/keywords/customer-value-management","display_name":"customer value management","score":0.2649},{"id":"https://openalex.org/keywords/uplift-modeling","display_name":"uplift modeling","score":0.308},{"id":"https://openalex.org/keywords/customer-response-prediction","display_name":"customer response prediction","score":0.7086},{"id":"https://openalex.org/keywords/customer-portfolio-management","display_name":"customer portfolio management","score":0.3932},{"id":"https://openalex.org/keywords/telecom-customers","display_name":"telecom customers","score":0.7659}],"legacy_keywords":"Customer Equity; Churn Prediction; Data Mining; Customer Lifetime Value; Marketing Strategy; Segmentation; Machine Learning; Telecommunications; Customer Retention; Financial Performance","ids":{"openalex":"https://openalex.org/T12384","wikipedia":"https://en.wikipedia.org/wiki/Customer_equity"},"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"},"siblings":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification"},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business"},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation"},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing"},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies"},{"id":"https://openalex.org/T11769","display_name":"Copyright and Intellectual Property"},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms"},{"id":"https://openalex.org/T13025","display_name":"American History and Culture"},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior"},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies"},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends"},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence"},{"id":"https://openalex.org/T14373","display_name":"Securities Regulation and Market Practices"},{"id":"https://openalex.org/T14477","display_name":"Management, Economics, and Public Policy"}],"works_count":31420,"cited_by_count":201488,"works_api_url":"https://api.openalex.org/works?filter=topics.id:T12384","updated_date":"2026-10-21T03:01:35","created_date":"2024-01-23T15:27:14"}