{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","description":"This cluster of papers explores the complex dynamics of consumer behavior in retail settings, focusing on topics such as customer experience, multichannel and omnichannel retailing, impulse buying, sensory marketing, store atmospherics, and the management strategies employed by retailers. It delves into the influence of various factors on consumer decision-making and purchasing behavior, shedding light on the challenges and opportunities in understanding and managing retail consumer experiences.","keywords":[{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.6273},{"id":"https://openalex.org/keywords/shopping-centers","display_name":"shopping centers","score":0.2323},{"id":"https://openalex.org/keywords/store-atmosphere","display_name":"store atmosphere","score":0.6249},{"id":"https://openalex.org/keywords/omnichannel-retail","display_name":"omnichannel retail","score":0.5121},{"id":"https://openalex.org/keywords/fashion-retail","display_name":"fashion retail","score":0.207},{"id":"https://openalex.org/keywords/retail-management","display_name":"retail management","score":0.289},{"id":"https://openalex.org/keywords/retail-strategy","display_name":"retail strategy","score":0.3805},{"id":"https://openalex.org/keywords/retail-marketing","display_name":"retail marketing","score":0.3796},{"id":"https://openalex.org/keywords/visual-merchandising","display_name":"visual merchandising","score":0.7627},{"id":"https://openalex.org/keywords/store-layout","display_name":"store layout","score":0.6731},{"id":"https://openalex.org/keywords/retail-environment","display_name":"retail environment","score":0.6528},{"id":"https://openalex.org/keywords/sensory-marketing","display_name":"sensory marketing","score":0.554},{"id":"https://openalex.org/keywords/retail-competition","display_name":"retail competition","score":0.2129},{"id":"https://openalex.org/keywords/retail-design","display_name":"retail store design","score":0.6125},{"id":"https://openalex.org/keywords/merchandising","display_name":"merchandising","score":0.3481},{"id":"https://openalex.org/keywords/compulsive-buying","display_name":"compulsive buying","score":0.499},{"id":"https://openalex.org/keywords/retail-architecture","display_name":"retail architecture","score":0.3995},{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":0.2091},{"id":"https://openalex.org/keywords/retail-location","display_name":"store location","score":0.2128},{"id":"https://openalex.org/keywords/store-image","display_name":"store image","score":0.5748},{"id":"https://openalex.org/keywords/shopping-behavior","display_name":"shopping behavior","score":0.4148},{"id":"https://openalex.org/keywords/retail-display","display_name":"retail display","score":0.4419},{"id":"https://openalex.org/keywords/point-of-sale","display_name":"point of sale","score":0.2809},{"id":"https://openalex.org/keywords/product-display","display_name":"product display","score":0.3561},{"id":"https://openalex.org/keywords/hypermarkets","display_name":"hypermarkets","score":0.2575}],"legacy_keywords":"Customer Experience; Multichannel Retailing; Impulse Buying; Sensory Marketing; Omnichannel Retailing; Store Atmospherics; Retail Management Strategies; Consumer Shopping Behavior; Compulsive Buying; Retail Environment","ids":{"openalex":"https://openalex.org/T11536","wikipedia":"https://en.wikipedia.org/wiki/Retail#Consumer_behavior"},"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"},"siblings":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification"},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business"},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation"},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing"},{"id":"https://openalex.org/T11769","display_name":"Copyright and Intellectual Property"},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation"},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms"},{"id":"https://openalex.org/T13025","display_name":"American History and Culture"},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior"},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies"},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends"},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence"},{"id":"https://openalex.org/T14373","display_name":"Securities Regulation and Market Practices"},{"id":"https://openalex.org/T14477","display_name":"Management, Economics, and Public Policy"}],"works_count":120331,"cited_by_count":653889,"works_api_url":"https://api.openalex.org/works?filter=topics.id:T11536","updated_date":"2026-10-20T03:01:21","created_date":"2024-01-23T15:27:10"}