{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","description":"This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brands, market competition, and e-commerce. It delves into the impact of various promotional tactics, the influence of store image on consumer perceptions, and the dynamics of consumer demand in the digital age.","keywords":[{"id":"https://openalex.org/keywords/pricing-strategy","display_name":"pricing strategy","score":0.2532},{"id":"https://openalex.org/keywords/private-labels","display_name":"private labels","score":0.6371},{"id":"https://openalex.org/keywords/retail-competition","display_name":"retail competition","score":0.3233},{"id":"https://openalex.org/keywords/grocery-retailing","display_name":"grocery retail","score":0.2893},{"id":"https://openalex.org/keywords/retail-sales","display_name":"retail sales","score":0.2545},{"id":"https://openalex.org/keywords/retail-pricing","display_name":"retail pricing","score":0.5281},{"id":"https://openalex.org/keywords/price-promotions","display_name":"price promotions","score":0.5393},{"id":"https://openalex.org/keywords/brand-choice","display_name":"brand choice","score":0.2772},{"id":"https://openalex.org/keywords/national-brands","display_name":"national brands","score":0.3714},{"id":"https://openalex.org/keywords/brand-switching","display_name":"brand switching","score":0.2827},{"id":"https://openalex.org/keywords/price-dispersion","display_name":"price dispersion","score":0.2172},{"id":"https://openalex.org/keywords/pricing-management","display_name":"price management","score":0.4453},{"id":"https://openalex.org/keywords/category-management","display_name":"category management","score":0.3694},{"id":"https://openalex.org/keywords/reference-prices","display_name":"reference prices","score":0.3828},{"id":"https://openalex.org/keywords/discount-retailing","display_name":"discount retail","score":0.4674},{"id":"https://openalex.org/keywords/retail-market","display_name":"retail market","score":0.2193},{"id":"https://openalex.org/keywords/coupons","display_name":"coupons","score":0.2556},{"id":"https://openalex.org/keywords/brand-competition","display_name":"brand competition","score":0.2243},{"id":"https://openalex.org/keywords/scanner-data","display_name":"scanner data","score":0.4549},{"id":"https://openalex.org/keywords/discount-stores","display_name":"discount stores","score":0.3415},{"id":"https://openalex.org/keywords/supermarket-competition","display_name":"supermarket competition","score":0.4215},{"id":"https://openalex.org/keywords/price-war","display_name":"price war","score":0.2382},{"id":"https://openalex.org/keywords/price-quality-relationship","display_name":"price-quality relationship","score":0.2482},{"id":"https://openalex.org/keywords/retail-trade-statistics","display_name":"retail trade statistics","score":0.5842},{"id":"https://openalex.org/keywords/retail-formats","display_name":"retail formats","score":0.22}],"legacy_keywords":"Retail Economics; Marketing Strategies; Consumer Behavior; Online Advertising; Price Perception; Brand Loyalty; Store Brands; Market Competition; Consumer Choice; E-commerce","ids":{"openalex":"https://openalex.org/T11161","wikipedia":"https://en.wikipedia.org/wiki/Retail_economics"},"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"},"siblings":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification"},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business"},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation"},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies"},{"id":"https://openalex.org/T11769","display_name":"Copyright and Intellectual Property"},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation"},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms"},{"id":"https://openalex.org/T13025","display_name":"American History and Culture"},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior"},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies"},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends"},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence"},{"id":"https://openalex.org/T14373","display_name":"Securities Regulation and Market Practices"},{"id":"https://openalex.org/T14477","display_name":"Management, Economics, and Public Policy"}],"works_count":142944,"cited_by_count":907061,"works_api_url":"https://api.openalex.org/works?filter=topics.id:T11161","updated_date":"2026-10-21T03:01:35","created_date":"2024-01-23T15:27:09"}