{"id":"https://openalex.org/keywords/packaging-shape","display_name":"packaging shape","description":"Packaging shape is the three-dimensional form of a package, considered in product design and studies of consumer perception and purchasing behavior.","display_name_alternatives":["shape of packaging","shape of a package","package form","package shape"],"ids":{"openalex":"https://openalex.org/keywords/packaging-shape","wikidata":null},"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.7793,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.7793,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"works_count":315,"cited_by_count":1164,"works_api_url":"https://api.openalex.org/works?filter=keywords.id:keywords/packaging-shape","updated_date":"2026-10-21T04:06:17","created_date":"2026-09-30T00:00:00"}
