{"id":"https://openalex.org/keywords/makeup","display_name":"makeup","description":"Makeup is the application of cosmetic products to alter or enhance a person's appearance, particularly in beauty, fashion, and performance contexts.","display_name_alternatives":["makeup cosmetics","application of makeup","make-up"],"ids":{"openalex":"https://openalex.org/keywords/makeup","wikidata":null},"primary_topic":{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.2014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.2014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.092,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"works_count":5696,"cited_by_count":12547,"works_api_url":"https://api.openalex.org/works?filter=keywords.id:keywords/makeup","updated_date":"2026-10-22T04:07:25","created_date":"2026-09-30T00:00:00"}