{"id":"https://openalex.org/keywords/loyalty-programs","display_name":"loyalty programs","description":"Marketing schemes that reward customers for repeat purchases or engagement to encourage continued patronage of a business.","display_name_alternatives":["loyalty program","loyalty programme","customer rewards programmes","customer loyalty schemes","customer loyalty programmes","customer loyalty programs","customer rewards programs","loyalty programmes","loyalty schemes"],"ids":{"openalex":"https://openalex.org/keywords/loyalty-programs","wikidata":"https://www.wikidata.org/wiki/Q1426546"},"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.4522,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.4522,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"works_count":13103,"cited_by_count":54775,"works_api_url":"https://api.openalex.org/works?filter=keywords.id:keywords/loyalty-programs","updated_date":"2026-10-24T04:06:44","created_date":"2026-09-30T00:00:00"}