{"id":"https://openalex.org/keywords/franchising","display_name":"franchising","description":"A business arrangement in which a franchisor grants another party the right to operate using its brand and business model under agreed terms.","display_name_alternatives":["business franchising","franchise system"],"ids":{"openalex":"https://openalex.org/keywords/franchising","wikidata":"https://www.wikidata.org/wiki/Q171947"},"primary_topic":{"id":"https://openalex.org/T12933","display_name":"Franchising Strategies and Performance","score":0.6692,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12933","display_name":"Franchising Strategies and Performance","score":0.6692,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"works_count":20688,"cited_by_count":98488,"works_api_url":"https://api.openalex.org/works?filter=keywords.id:keywords/franchising","updated_date":"2026-10-23T04:06:34","created_date":"2026-09-30T00:00:00"}