{"id":"https://openalex.org/keywords/big-data-utilization","display_name":"big data utilization","description":"The organizational or practical use of big data to support innovation, business performance, customer engagement, or operational decision-making.","display_name_alternatives":["big data utilisation","big data use","use of big data","utilization of big data","utilisation of big data"],"ids":{"openalex":"https://openalex.org/keywords/big-data-utilization","wikidata":null},"primary_topic":{"id":"https://openalex.org/T14280","display_name":"Big Data Technologies and Applications","score":0.2622,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14280","display_name":"Big Data Technologies and Applications","score":0.2622,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.1613,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"works_count":430,"cited_by_count":1350,"works_api_url":"https://api.openalex.org/works?filter=keywords.id:keywords/big-data-utilization","updated_date":"2026-10-18T04:06:28","created_date":"2026-09-30T00:00:00"}
