{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"description":"advertising on websites, apps or social media","works_count":1401,"cited_by_count":22759,"summary_stats":null,"ids":{"openalex":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","mag":null,"wikipedia":"https://en.wikipedia.org/wiki/display_advertising","umls_aui":null,"umls_cui":null},"image_url":null,"image_thumbnail_url":null,"international":{},"ancestors":null,"related_concepts":null,"counts_by_year":null,"works_api_url":"https://api.openalex.org/works?filter=concepts.id:2777999536","updated_date":"2026-11-08T04:03:16","created_date":"2018-01-05T00:00:00"}