{"id":"https://openalex.org/G479213698","display_name":"THE OVERALL PURPOSE OF THE USAID/GHANA HEALTH MARKETING ACTIVITY IS TO PROMOTE THE ADOPTION OF HEALTHY BEHAVIORS AMONG INDIVIDUALS BY IMPROVING ACCESS, DEMAND, AND UPTAKE OF HIGH IMPACT HEALTH PRODUCTS RELATED TO FAMILY PLANNING (FP); MATERNAL, NEWBORN, CHILD HEALTH AND NUTRITION (MNCHN); WATER SANITATION AND HYGIENE (WASH); HIV/AIDS; AND MALARIA PREVENTION AND TREATMENT. THIS ACTIVITY WILL SUPPORT THE GOVERNMENT OF GHANA (GOG) BY STRENGTHENING HEALTH SERVICE DELIVERY AND IMPROVING THE HEALTH STATUS OF ITS POPULATION THROUGH A VARIETY OF SOCIAL MARKETING, SOCIAL AND BEHAVIOR CHANGE COMMUNICATION (SBCC), AND PROVIDER BEHAVIOR CHANGE COMMUNICATION (PBCC) ACTIVITIES THAT CAN BE SUSTAINED OVER TIME.","description":"THE OVERALL PURPOSE OF THE USAID/GHANA HEALTH MARKETING ACTIVITY IS TO PROMOTE THE ADOPTION OF HEALTHY BEHAVIORS AMONG INDIVIDUALS BY IMPROVING ACCESS, DEMAND, AND UPTAKE OF HIGH IMPACT HEALTH PRODUCTS RELATED TO FAMILY PLANNING (FP); MATERNAL, NEWBORN, CHILD HEALTH AND NUTRITION (MNCHN); WATER SANITATION AND HYGIENE (WASH); HIV/AIDS; AND MALARIA PREVENTION AND TREATMENT. THIS ACTIVITY WILL SUPPORT THE GOVERNMENT OF GHANA (GOG) BY STRENGTHENING HEALTH SERVICE DELIVERY AND IMPROVING THE HEALTH STATUS OF ITS POPULATION THROUGH A VARIETY OF SOCIAL MARKETING, SOCIAL AND BEHAVIOR CHANGE COMMUNICATION (SBCC), AND PROVIDER BEHAVIOR CHANGE COMMUNICATION (PBCC) ACTIVITIES THAT CAN BE SUSTAINED OVER TIME.","funder_award_id":"72064120CA00002","funder":{"id":"https://openalex.org/F4320306115","display_name":"United States Agency for International Development","doi":"10.13039/100000200"},"funded_outputs":["https://openalex.org/W4405703103"],"funded_outputs_count":1,"parent_awards":[],"sub_awards":[],"sub_awards_count":0,"amount":8250000.0,"currency":"USD","amount_usd":8250000.0,"amount_usd_basis":"usd_native","recipients":[{"id":null,"display_name":"TOTAL FAMILY HEALTH ORGANISATION","ror":null,"country_code":"GH","roles":["lead"],"share":null,"basis":"funder_reported","asserted_by":"funder"}],"recipient_countries":[{"country_code":"GH","share":1.0,"amount_usd":8250000.0,"basis":"place_of_performance"}],"recipient_regions":[],"research_scope":{"is_research":null,"basis":"unknown","tier":null},"funding_type":"grant","funder_scheme":"USAID FOREIGN ASSISTANCE FOR PROGRAMS OVERSEAS","start_date":"2020-08-10","end_date":"2024-06-30","start_year":2020,"end_year":2024,"landing_page_url":"https://www.usaspending.gov/award/ASST_NON_72064120CA00002_072/","doi":null,"provenance":"usaspending_usaid","lead_investigator":null,"co_lead_investigator":null,"investigators":null,"works_api_url":"https://api.openalex.org/works?filter=awards.id:G479213698","primary_topic":null,"topics":null,"institution_awarded":[],"updated_date":"2026-10-16T03:01:01.000Z","created_date":"2026-06-04T18:55:47.000Z"}