{"id":"https://openalex.org/A5157689694","orcid":null,"observed_orcids":[],"display_name":"Zhen Bi","raw_author_names":["Zhen Bi"],"full_name":"Zhen Bi","works_count":1,"cited_by_count":0,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":0,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5157689694","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I4210088080","ror":"https://ror.org/003h4kj85","display_name":"Rajamangala University of Technology Rattanakosin","country_code":"TH","type":"education","lineage":["https://openalex.org/I10245363","https://openalex.org/I4210088080"]},"years":[2026]},{"institution":{"id":"https://openalex.org/I4405280813","ror":"https://ror.org/03fh4na10","display_name":"Guangdong Vocational College of Hotel","country_code":"CN","type":"education","lineage":["https://openalex.org/I4405280813"]},"years":[2026]}],"last_known_institutions":[{"id":"https://openalex.org/I4210088080","ror":"https://ror.org/003h4kj85","display_name":"Rajamangala University of Technology Rattanakosin","country_code":"TH","type":"education","lineage":["https://openalex.org/I10245363","https://openalex.org/I4210088080"]},{"id":"https://openalex.org/I4405280813","ror":"https://ror.org/03fh4na10","display_name":"Guangdong Vocational College of Hotel","country_code":"CN","type":"education","lineage":["https://openalex.org/I4405280813"]}],"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":3.5e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":1.9e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","value":1.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","score":0.6585999727249146},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.49639999866485596},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.4392000138759613},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.38839998841285706},{"id":"146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","score":0.29030001163482666}],"counts_by_year":[{"year":2026,"works_count":1,"oa_works_count":0,"cited_by_count":0}],"display_name_alternatives":["Zhen Bi"],"block_key":"z bi","works_api_url":"https://api.openalex.org/works?filter=author.id:A5157689694","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5157689694","updated_date":"2026-11-08T12:57:04","created_date":"2026-10-07T00:00:00"}
