{"id":"https://openalex.org/A5157481964","orcid":null,"observed_orcids":[],"display_name":"\u0641\u0624\u0627\u062f\u062d\u0645\u0648\u062f\u064a \u0627\u0644\u0639\u0637\u0627\u0631","raw_author_names":["\u0641\u0624\u0627\u062f\u062d\u0645\u0648\u062f\u064a \u0627\u0644\u0639\u0637\u0627\u0631"],"full_name":"\u0641\u0624\u0627\u062f\u062d\u0645\u0648\u062f\u064a \u0627\u0644\u0639\u0637\u0627\u0631","works_count":1,"cited_by_count":0,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":0,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5157481964","orcid":null,"observed_orcids":[]},"affiliations":[],"last_known_institutions":null,"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","count":1,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":3.5e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","value":2.4e-06,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","value":1.3e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6568999886512756},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.586899995803833},{"id":"173481278","wikidata":"https://www.wikidata.org/wiki/Q7257997","display_name":"Survey research","score":0.5085999965667725},{"id":"133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","score":0.35929998755455017},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.35839998722076416}],"counts_by_year":[{"year":2024,"works_count":1,"oa_works_count":1,"cited_by_count":0}],"display_name_alternatives":["\u0641\u0624\u0627\u062f\u062d\u0645\u0648\u062f\u064a \u0627\u0644\u0639\u0637\u0627\u0631"],"block_key":"f al-atar","works_api_url":"https://api.openalex.org/works?filter=author.id:A5157481964","updated_date":"2026-10-07T12:33:31","created_date":"2026-10-06T00:00:00"}