{"id":"https://openalex.org/A5153426136","orcid":"https://orcid.org/0009-0002-8278-7507","observed_orcids":["https://orcid.org/0009-0002-8278-7507"],"display_name":"Thaingar Aung Soe","raw_author_names":["Aung Soe, Thaingar","Thaingar Aung Soe"],"full_name":"Thaingar Aung Soe","works_count":2,"cited_by_count":0,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":0,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5153426136","orcid":"https://orcid.org/0009-0002-8278-7507","observed_orcids":["https://orcid.org/0009-0002-8278-7507"]},"affiliations":[{"institution":{"id":"https://openalex.org/I301027571","ror":"https://ror.org/01r98zz61","display_name":"Universidad Azteca","country_code":"MX","type":"education","lineage":["https://openalex.org/I301027571"]},"years":[2026]}],"last_known_institutions":[{"id":"https://openalex.org/I301027571","ror":"https://ror.org/01r98zz61","display_name":"Universidad Azteca","country_code":"MX","type":"education","lineage":["https://openalex.org/I301027571"]}],"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","count":2,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":3.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":3.6e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","value":2.5e-06,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.7631000280380249},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.6802999973297119},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6050999760627747},{"id":"152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","score":0.4505000114440918},{"id":"17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","score":0.36230000853538513}],"counts_by_year":[{"year":2026,"works_count":2,"oa_works_count":2,"cited_by_count":0}],"display_name_alternatives":["Aung Soe, Thaingar","Thaingar Aung Soe"],"block_key":"t soe","works_api_url":"https://api.openalex.org/works?filter=author.id:A5153426136","awards_count":0,"updated_date":"2026-10-12T12:34:37","created_date":"2026-05-01T00:00:00"}