{"id":"https://openalex.org/A5140924540","orcid":"https://orcid.org/0009-0006-3828-3036","observed_orcids":["https://orcid.org/0009-0006-3828-3036"],"display_name":"\u0e2a\u0e33\u0e04\u0e31\u0e0d \u0e42\u0e23\u0e08\u0e19\u0e16\u0e32\u0e27\u0e23","raw_author_names":["\u0e2a\u0e33\u0e04\u0e31\u0e0d \u0e42\u0e23\u0e08\u0e19\u0e16\u0e32\u0e27\u0e23"],"full_name":"\u0e2a\u0e33\u0e04\u0e31\u0e0d \u0e42\u0e23\u0e08\u0e19\u0e16\u0e32\u0e27\u0e23","works_count":3,"cited_by_count":0,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":0,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5140924540","orcid":"https://orcid.org/0009-0006-3828-3036","observed_orcids":["https://orcid.org/0009-0006-3828-3036"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4210093727","ror":"https://ror.org/00et93377","display_name":"Rattana Bundit University","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210093727"]},"years":[2026]}],"last_known_institutions":[{"id":"https://openalex.org/I4210093727","ror":"https://ror.org/00et93377","display_name":"Rattana Bundit University","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210093727"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":1,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12811","display_name":"Aging, Health, and Disability","count":1,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","count":1,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14313","display_name":"Health and Well-being Studies","value":7.3e-06,"subfield":{"id":"https://openalex.org/subfields/3203","display_name":"Clinical Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","value":4e-06,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":3.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":3.6e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12811","display_name":"Aging, Health, and Disability","value":3.2e-06,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"x_concepts":[{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.3824000060558319},{"id":"98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","score":0.22519999742507935},{"id":"116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","score":0.20350000262260437},{"id":"18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","score":0.20080000162124634},{"id":"177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","score":0.1615999937057495}],"counts_by_year":[{"year":2026,"works_count":3,"oa_works_count":3,"cited_by_count":0}],"display_name_alternatives":["\u0e2a\u0e33\u0e04\u0e31\u0e0d \u0e42\u0e23\u0e08\u0e19\u0e16\u0e32\u0e27\u0e23"],"block_key":"s orcchnthaawr","works_api_url":"https://api.openalex.org/works?filter=author.id:A5140924540","awards_count":0,"updated_date":"2026-10-07T12:33:31","created_date":"2026-07-16T00:00:00"}