{"id":"https://openalex.org/A5139029149","orcid":"https://orcid.org/0009-0007-8693-0274","observed_orcids":["https://orcid.org/0009-0007-8693-0274"],"display_name":"Nzili James Mbebe","raw_author_names":["James Mbebe Nzili","James Mbebe, Nzili","Nzili James Mbebe"],"full_name":"Nzili James Mbebe","works_count":3,"cited_by_count":0,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":0,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5139029149","orcid":"https://orcid.org/0009-0007-8693-0274","observed_orcids":["https://orcid.org/0009-0007-8693-0274"]},"affiliations":[{"institution":{"id":"https://openalex.org/I36770943","ror":"https://ror.org/033tvp994","display_name":"Kenya Methodist University","country_code":"KE","type":"education","lineage":["https://openalex.org/I36770943"]},"years":[2026]}],"last_known_institutions":[{"id":"https://openalex.org/I36770943","ror":"https://ror.org/033tvp994","display_name":"Kenya Methodist University","country_code":"KE","type":"education","lineage":["https://openalex.org/I36770943"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11835","display_name":"Sustainability in Higher Education","count":2,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","count":1,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T11835","display_name":"Sustainability in Higher Education","value":1.45e-05,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","value":7.8e-06,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":3.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","value":3.5e-06,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":3.1e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6880000233650208},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.6656000018119812},{"id":"39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","score":0.6158999800682068},{"id":"141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","score":0.5430999994277954},{"id":"176239081","wikidata":"https://www.wikidata.org/wiki/Q2979849","display_name":"Stakeholder theory","score":0.3546999990940094}],"counts_by_year":[{"year":2026,"works_count":3,"oa_works_count":3,"cited_by_count":0}],"display_name_alternatives":["James Mbebe Nzili","James Mbebe, Nzili","Nzili James Mbebe"],"block_key":"n mbebe","works_api_url":"https://api.openalex.org/works?filter=author.id:A5139029149","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5139029149","updated_date":"2026-11-12T13:17:38","created_date":"2026-05-03T00:00:00"}