{"id":"https://openalex.org/A5136320719","orcid":null,"observed_orcids":[],"display_name":"Dr. Inam Ullah Khan","raw_author_names":["Dr. Inam Ullah Khan","Dr. Inam Ullah Khan (Corresponding Author)","Inam Ullah Khan","Inam Ullah Khan (Corresponding Author)","Inam Ullah Khan,","Inam-Ullah Khan","Ullah Khan, Inam"],"full_name":"Dr. Inam Ullah Khan","works_count":38,"cited_by_count":149,"summary_stats":{"2yr_mean_citedness":4.027027027027027,"h_index":4,"i10_index":4},"ids":{"openalex":"https://openalex.org/A5136320719","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I4387154413","ror":"https://ror.org/00kg1aq11","display_name":"University of Sialkot","country_code":"PK","type":"education","lineage":["https://openalex.org/I4387154413"]},"years":[2026,2025]}],"last_known_institutions":[{"id":"https://openalex.org/I4387154413","ror":"https://ror.org/00kg1aq11","display_name":"University of Sialkot","country_code":"PK","type":"education","lineage":["https://openalex.org/I4387154413"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":14,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":12,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":8,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":7,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14309","display_name":"Employee Performance and Management","count":7,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12583","display_name":"Food Waste Reduction and Sustainability","value":3.21e-05,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T13812","display_name":"AI and HR Technologies","value":2.87e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":2.69e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":2.15e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":2.13e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.7555999755859375},{"id":"71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","score":0.7444000244140625},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7178999781608582},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6956999897956848},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.6283000111579895}],"counts_by_year":[{"year":2025,"works_count":11,"oa_works_count":11,"cited_by_count":32},{"year":2026,"works_count":26,"oa_works_count":26,"cited_by_count":117}],"display_name_alternatives":["Dr. Inam Ullah Khan","Dr. Inam Ullah Khan (Corresponding Author)","Inam Ullah Khan","Inam Ullah Khan (Corresponding Author)","Inam Ullah Khan,","Inam-Ullah Khan","Ullah Khan, Inam"],"block_key":"i khan","works_api_url":"https://api.openalex.org/works?filter=author.id:A5136320719","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5136320719","updated_date":"2026-11-10T14:30:39","created_date":"2026-01-20T00:00:00"}