{"id":"https://openalex.org/A5129676449","orcid":null,"observed_orcids":[],"display_name":"Sitan Li","raw_author_names":["Sitan Li"],"full_name":"Sitan Li","works_count":2,"cited_by_count":1,"summary_stats":{"2yr_mean_citedness":0.5,"h_index":1,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5129676449","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I75027704","ror":"https://ror.org/020f3ap87","display_name":"University of Tennessee at Knoxville","country_code":"US","type":"education","lineage":["https://openalex.org/I75027704"]},"years":[2026]}],"last_known_institutions":[{"id":"https://openalex.org/I75027704","ror":"https://ror.org/020f3ap87","display_name":"University of Tennessee at Knoxville","country_code":"US","type":"education","lineage":["https://openalex.org/I75027704"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10709","display_name":"Social Robot Interaction and HRI","count":1,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12313","display_name":"Emotions and Moral Behavior","count":1,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12313","display_name":"Emotions and Moral Behavior","value":1.1e-05,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","value":9e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10709","display_name":"Social Robot Interaction and HRI","value":6.5e-06,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":3.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":3.1e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","score":0.9452999830245972},{"id":"518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","score":0.5996000170707703},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.5834000110626221},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.5813000202178955},{"id":"100521375","wikidata":"https://www.wikidata.org/wiki/Q2015382","display_name":"Competence (human resources)","score":0.33550000190734863}],"counts_by_year":[{"year":2026,"works_count":2,"oa_works_count":0,"cited_by_count":1}],"display_name_alternatives":["Sitan Li"],"block_key":"s li","works_api_url":"https://api.openalex.org/works?filter=author.id:A5129676449","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5129676449","updated_date":"2026-11-08T12:57:04","created_date":"2026-03-18T00:00:00"}