{"id":"https://openalex.org/A5119829692","orcid":null,"observed_orcids":[],"display_name":"N.A. Nidhi","raw_author_names":["N.A. Nidhi"],"full_name":"N.A. Nidhi","works_count":1,"cited_by_count":0,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":0,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5119829692","orcid":null,"observed_orcids":[]},"affiliations":[],"last_known_institutions":null,"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","count":1,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","value":1.29e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":3.5e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":1.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","score":0.7458000183105469},{"id":"14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","score":0.5699999928474426},{"id":"123269153","wikidata":"https://www.wikidata.org/wiki/Q1897038","display_name":"Theory of reasoned action","score":0.32499998807907104},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.27549999952316284},{"id":"11671645","wikidata":"https://www.wikidata.org/wiki/Q5054567","display_name":"Causal model","score":0.25769999623298645}],"counts_by_year":[{"year":2025,"works_count":1,"oa_works_count":0,"cited_by_count":0}],"display_name_alternatives":["N.A. Nidhi"],"block_key":"n nidhi","works_api_url":"https://api.openalex.org/works?filter=author.id:A5119829692","updated_date":"2026-10-10T12:59:14","created_date":"2025-10-10T00:00:00"}