{"id":"https://openalex.org/A5116969722","orcid":"https://orcid.org/0000-0002-4929-9846","observed_orcids":["https://orcid.org/0000-0002-4929-9846"],"display_name":"T.A. Shwetha","raw_author_names":["T. A Shwetha","T. A. Shwetha","T.A. Shwetha"],"full_name":"T. A Shwetha","works_count":3,"cited_by_count":53,"summary_stats":{"2yr_mean_citedness":17.666666666666668,"h_index":2,"i10_index":2},"ids":{"openalex":"https://openalex.org/A5116969722","orcid":"https://orcid.org/0000-0002-4929-9846","observed_orcids":["https://orcid.org/0000-0002-4929-9846"]},"affiliations":[{"institution":{"id":"https://openalex.org/I83737708","ror":"https://ror.org/03gtcxd54","display_name":"REVA University","country_code":"IN","type":"education","lineage":["https://openalex.org/I83737708"]},"years":[2026,2025]}],"last_known_institutions":[{"id":"https://openalex.org/I83737708","ror":"https://ror.org/03gtcxd54","display_name":"REVA University","country_code":"IN","type":"education","lineage":["https://openalex.org/I83737708"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11122","display_name":"Online Learning and Analytics","count":1,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","count":1,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13676","display_name":"Educational and Technological Research","value":0.000397,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13918","display_name":"Advanced Data and IoT Technologies","value":2.93e-05,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","value":9e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","value":6e-06,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11122","display_name":"Online Learning and Analytics","value":5.8e-06,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.724140465259552},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.5505613684654236},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.5429999828338623},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.4748554229736328},{"id":"110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","score":0.303600013256073}],"counts_by_year":[{"year":2025,"works_count":2,"oa_works_count":2,"cited_by_count":29},{"year":2026,"works_count":1,"oa_works_count":0,"cited_by_count":24}],"display_name_alternatives":["T. A Shwetha","T. A. Shwetha","T.A. Shwetha"],"block_key":"t shwetha","works_api_url":"https://api.openalex.org/works?filter=author.id:A5116969722","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5116969722","updated_date":"2026-11-12T13:17:38","created_date":"2025-04-06T00:00:00"}