{"id":"https://openalex.org/A5116438681","orcid":"https://orcid.org/0009-0006-1840-3555","observed_orcids":["https://orcid.org/0009-0006-1840-3555"],"display_name":"Tanyatron Paweehirunkrai","raw_author_names":["Paweehirunkrai, Tanyatron","Tanyatron Paweehirunkrai"],"full_name":"Tanyatron Paweehirunkrai","works_count":3,"cited_by_count":15,"summary_stats":{"2yr_mean_citedness":5.0,"h_index":2,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5116438681","orcid":"https://orcid.org/0009-0006-1840-3555","observed_orcids":["https://orcid.org/0009-0006-1840-3555"]},"affiliations":[{"institution":{"id":"https://openalex.org/I89226531","ror":"https://ror.org/01cqcrc47","display_name":"Rangsit University","country_code":"TH","type":"education","lineage":["https://openalex.org/I89226531"]},"years":[2025]}],"last_known_institutions":[{"id":"https://openalex.org/I89226531","ror":"https://ror.org/01cqcrc47","display_name":"Rangsit University","country_code":"TH","type":"education","lineage":["https://openalex.org/I89226531"]}],"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","count":2,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","count":2,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":1,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","count":1,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","value":8e-06,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","value":6e-06,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","value":4e-06,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","value":2.9e-06,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","value":1.9e-06,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","score":0.8003028631210327},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.6819669604301453},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.43320000171661377},{"id":"10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","score":0.11660841107368469},{"id":"121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","score":0.0}],"counts_by_year":[{"year":2025,"works_count":3,"oa_works_count":3,"cited_by_count":3},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":12}],"display_name_alternatives":["Paweehirunkrai, Tanyatron","Tanyatron Paweehirunkrai"],"block_key":"t paweehirunkrai","works_api_url":"https://api.openalex.org/works?filter=author.id:A5116438681","awards_count":0,"updated_date":"2026-11-07T12:08:38","created_date":"2025-02-28T00:00:00"}