{"id":"https://openalex.org/A5114829647","orcid":null,"observed_orcids":[],"display_name":"\u0634\u064a\u0645\u0627\u0621 \u0639\u0627\u0634\u0648\u0631 \u062d\u0627\u0645\u062f \u0632\u064a\u062f\u0627\u0646","raw_author_names":["\u0634\u064a\u0645\u0627\u0621 \u0639\u0627\u0634\u0648\u0631 \u062d\u0627\u0645\u062f \u0632\u064a\u062f\u0627\u0646"],"full_name":"\u0634\u064a\u0645\u0627\u0621 \u0639\u0627\u0634\u0648\u0631 \u062d\u0627\u0645\u062f \u0632\u064a\u062f\u0627\u0646","works_count":1,"cited_by_count":0,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":0,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5114829647","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I21376657","ror":"https://ror.org/016jp5b92","display_name":"Tanta University","country_code":"EG","type":"education","lineage":["https://openalex.org/I21376657"]},"years":[2024]}],"last_known_institutions":[{"id":"https://openalex.org/I21376657","ror":"https://ror.org/016jp5b92","display_name":"Tanta University","country_code":"EG","type":"education","lineage":["https://openalex.org/I21376657"]}],"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":3.1e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":1.9e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","value":1.3e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.269223690032959}],"counts_by_year":[{"year":2024,"works_count":1,"oa_works_count":0,"cited_by_count":0}],"display_name_alternatives":["\u0634\u064a\u0645\u0627\u0621 \u0639\u0627\u0634\u0648\u0631 \u062d\u0627\u0645\u062f \u0632\u064a\u062f\u0627\u0646"],"block_key":"s zidan","works_api_url":"https://api.openalex.org/works?filter=author.id:A5114829647","updated_date":"2026-10-05T12:30:24","created_date":"2024-11-28T00:00:00"}