{"id":"https://openalex.org/A5114197811","orcid":"https://orcid.org/0000-0002-1562-0806","observed_orcids":["https://orcid.org/0000-0002-1562-0806"],"display_name":"Jingyu Zhu","raw_author_names":["Jingyu Zhu"],"full_name":"Jingyu Zhu","works_count":3,"cited_by_count":36,"summary_stats":{"2yr_mean_citedness":12.0,"h_index":2,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5114197811","orcid":"https://orcid.org/0000-0002-1562-0806","observed_orcids":["https://orcid.org/0000-0002-1562-0806"]},"affiliations":[{"institution":{"id":"https://openalex.org/I110002522","ror":"https://ror.org/02nkf1q06","display_name":"University of Essex","country_code":"GB","type":"education","lineage":["https://openalex.org/I110002522"]},"years":[2024]},{"institution":{"id":"https://openalex.org/I898250095","ror":"https://ror.org/02zcab046","display_name":"Industrial and Commercial Bank of China","country_code":"CN","type":"other","lineage":["https://openalex.org/I898250095"]},"years":[2026,2025]}],"last_known_institutions":[{"id":"https://openalex.org/I898250095","ror":"https://ror.org/02zcab046","display_name":"Industrial and Commercial Bank of China","country_code":"CN","type":"other","lineage":["https://openalex.org/I898250095"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","count":2,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","count":1,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","value":2.04e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":5.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":3.5e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":3.1e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","value":2.9e-06,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","score":0.887499988079071},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.538092315196991},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.5257376432418823},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.41850000619888306},{"id":"77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","score":0.3325999975204468}],"counts_by_year":[{"year":2024,"works_count":1,"oa_works_count":1,"cited_by_count":1},{"year":2025,"works_count":1,"oa_works_count":0,"cited_by_count":13},{"year":2026,"works_count":1,"oa_works_count":0,"cited_by_count":22}],"display_name_alternatives":["Jingyu Zhu"],"block_key":"j zhu","works_api_url":"https://api.openalex.org/works?filter=author.id:A5114197811","awards_count":0,"updated_date":"2026-11-07T12:08:38","created_date":"2024-07-27T00:00:00"}
