{"id":"https://openalex.org/A5113971371","orcid":null,"observed_orcids":[],"display_name":"Norudin Mansor","raw_author_names":["Mansor, Norudin","Mansor, Norudin bin","Norudin Mansor"],"full_name":"Norudin Mansor","works_count":52,"cited_by_count":342,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":9,"i10_index":9},"ids":{"openalex":"https://openalex.org/A5113971371","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I4210138650","ror":"https://ror.org/030847t23","display_name":"Universiti Teknologi MARA System","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]},"years":[2015,2013,2012,2010,2009]},{"institution":{"id":"https://openalex.org/I82724352","ror":"https://ror.org/05n8tts92","display_name":"Universiti Teknologi MARA","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]},"years":[2019,2015,2014,2013,2012,2011,2010,2009,2007]}],"last_known_institutions":[{"id":"https://openalex.org/I82724352","ror":"https://ror.org/05n8tts92","display_name":"Universiti Teknologi MARA","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":12,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":11,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":10,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11365","display_name":"Islamic Finance and Banking Studies","count":7,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","count":6,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13228","display_name":"Socioeconomic Development in Asia","value":3.65e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","value":3.43e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14038","display_name":"Youth, Politics, and Society","value":3.04e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","value":2.8e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11365","display_name":"Islamic Finance and Banking Studies","value":2.58e-05,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7450199127197266},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7112158536911011},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.6659212112426758},{"id":"162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","score":0.2964324355125427},{"id":"138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","score":0.0}],"counts_by_year":[{"year":1994,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2004,"works_count":2,"oa_works_count":1,"cited_by_count":0},{"year":2005,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2007,"works_count":5,"oa_works_count":5,"cited_by_count":0},{"year":2008,"works_count":3,"oa_works_count":0,"cited_by_count":0},{"year":2009,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2010,"works_count":6,"oa_works_count":4,"cited_by_count":0},{"year":2011,"works_count":7,"oa_works_count":1,"cited_by_count":0},{"year":2012,"works_count":8,"oa_works_count":1,"cited_by_count":12},{"year":2013,"works_count":8,"oa_works_count":3,"cited_by_count":17},{"year":2014,"works_count":4,"oa_works_count":0,"cited_by_count":31},{"year":2015,"works_count":2,"oa_works_count":1,"cited_by_count":33},{"year":2016,"works_count":3,"oa_works_count":0,"cited_by_count":19},{"year":2017,"works_count":0,"oa_works_count":0,"cited_by_count":19},{"year":2018,"works_count":0,"oa_works_count":0,"cited_by_count":29},{"year":2019,"works_count":1,"oa_works_count":1,"cited_by_count":24},{"year":2020,"works_count":0,"oa_works_count":0,"cited_by_count":33},{"year":2021,"works_count":0,"oa_works_count":0,"cited_by_count":39},{"year":2022,"works_count":0,"oa_works_count":0,"cited_by_count":31},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":29},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":14},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":6},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":1}],"display_name_alternatives":["Mansor, Norudin","Mansor, Norudin bin","Norudin Mansor"],"block_key":"n mansor","works_api_url":"https://api.openalex.org/works?filter=author.id:A5113971371","updated_date":"2026-10-27T12:30:23","created_date":"2016-06-24T00:00:00"}