{"id":"https://openalex.org/A5113047722","orcid":"https://orcid.org/0000-0001-9731-1902","observed_orcids":["https://orcid.org/0000-0001-9731-1902"],"display_name":"VA Malarvizhi","raw_author_names":["Dr. V. Malarvizhi (Professor)","Dr.Malarvizhi V.","Dr.Malarvizhi.V","Malarvizhi V","Malarvizhi V.A","Malarvizhi Vaithiyanathan","Malarvizhi, V.","V. Malarvizhi","V. R. Malarvizhi","VA Malarvizhi","Veerappan Malarvizhi"],"full_name":"VA Malarvizhi","works_count":28,"cited_by_count":64,"summary_stats":{"2yr_mean_citedness":0.14285714285714285,"h_index":5,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5113047722","orcid":"https://orcid.org/0000-0001-9731-1902","observed_orcids":["https://orcid.org/0000-0001-9731-1902"]},"affiliations":[{"institution":{"id":"https://openalex.org/I161045824","ror":"https://ror.org/05dxzqa20","display_name":"Avinashilingam University","country_code":"IN","type":"education","lineage":["https://openalex.org/I161045824"]},"years":[2026,2025,2018,2016,2015,2012,2010]}],"last_known_institutions":[{"id":"https://openalex.org/I161045824","ror":"https://ror.org/05dxzqa20","display_name":"Avinashilingam University","country_code":"IN","type":"education","lineage":["https://openalex.org/I161045824"]}],"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":6,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10987","display_name":"Microfinance and Financial Inclusion","count":4,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13508","display_name":"Agricultural Economics and Practices","count":4,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T14183","display_name":"Banking Sector Performance and Management","count":4,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13894","display_name":"Indian Economic and Social Development","value":2.41e-05,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13700","display_name":"Gender Studies and Social Issues","value":2.4e-05,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13508","display_name":"Agricultural Economics and Practices","value":2.36e-05,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10987","display_name":"Microfinance and Financial Inclusion","value":2.09e-05,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","value":1.77e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.743865430355072},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.615200936794281},{"id":"10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","score":0.5061330199241638},{"id":"50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","score":0.4410000145435333},{"id":"162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","score":0.38600000739097595}],"counts_by_year":[{"year":2010,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2011,"works_count":5,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":1,"oa_works_count":1,"cited_by_count":2},{"year":2013,"works_count":1,"oa_works_count":0,"cited_by_count":1},{"year":2014,"works_count":2,"oa_works_count":0,"cited_by_count":3},{"year":2015,"works_count":1,"oa_works_count":1,"cited_by_count":5},{"year":2016,"works_count":1,"oa_works_count":1,"cited_by_count":4},{"year":2017,"works_count":1,"oa_works_count":1,"cited_by_count":5},{"year":2018,"works_count":4,"oa_works_count":2,"cited_by_count":3},{"year":2019,"works_count":1,"oa_works_count":0,"cited_by_count":2},{"year":2020,"works_count":0,"oa_works_count":0,"cited_by_count":5},{"year":2021,"works_count":0,"oa_works_count":0,"cited_by_count":6},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":9},{"year":2023,"works_count":2,"oa_works_count":2,"cited_by_count":3},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":2},{"year":2025,"works_count":3,"oa_works_count":3,"cited_by_count":6},{"year":2026,"works_count":4,"oa_works_count":4,"cited_by_count":7}],"display_name_alternatives":["Dr. V. Malarvizhi (Professor)","Dr.Malarvizhi V.","Dr.Malarvizhi.V","Malarvizhi V","Malarvizhi V.A","Malarvizhi Vaithiyanathan","Malarvizhi, V.","V. Malarvizhi","V. R. Malarvizhi","VA Malarvizhi","Veerappan Malarvizhi"],"block_key":"v malarvizhi","works_api_url":"https://api.openalex.org/works?filter=author.id:A5113047722","awards_count":0,"updated_date":"2026-11-04T11:47:51","created_date":"2016-06-24T00:00:00"}