{"id":"https://openalex.org/A5111993683","orcid":null,"observed_orcids":[],"display_name":"Ernest J. North","raw_author_names":["E North","E. J. North","E. North","Ernest J North","Ernest J. North","Ernest North"],"full_name":"Ernest J. North","works_count":26,"cited_by_count":297,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":9,"i10_index":8},"ids":{"openalex":"https://openalex.org/A5111993683","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I69552723","ror":"https://ror.org/00g0p6g84","display_name":"University of Pretoria","country_code":"ZA","type":"education","lineage":["https://openalex.org/I69552723"]},"years":[2022,2012,2011,2010,2007,2006,2005,2003,2001,2000,1998]}],"last_known_institutions":[{"id":"https://openalex.org/I69552723","ror":"https://ror.org/00g0p6g84","display_name":"University of Pretoria","country_code":"ZA","type":"education","lineage":["https://openalex.org/I69552723"]}],"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":13,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","count":5,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13874","display_name":"Information Architecture and Usability","value":4.78e-05,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","value":4.07e-05,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","value":3.79e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","value":2.58e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":2.1e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.8661708831787109},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.788881778717041},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7281215786933899},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.5119637250900269},{"id":"144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","score":0.44214457273483276}],"counts_by_year":[{"year":1998,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2000,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2001,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2002,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2003,"works_count":3,"oa_works_count":2,"cited_by_count":0},{"year":2004,"works_count":3,"oa_works_count":1,"cited_by_count":0},{"year":2005,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2006,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2007,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2009,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2010,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2011,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2012,"works_count":1,"oa_works_count":0,"cited_by_count":15},{"year":2013,"works_count":0,"oa_works_count":0,"cited_by_count":20},{"year":2014,"works_count":1,"oa_works_count":0,"cited_by_count":27},{"year":2015,"works_count":1,"oa_works_count":0,"cited_by_count":21},{"year":2016,"works_count":2,"oa_works_count":0,"cited_by_count":20},{"year":2017,"works_count":1,"oa_works_count":1,"cited_by_count":17},{"year":2018,"works_count":0,"oa_works_count":0,"cited_by_count":15},{"year":2019,"works_count":0,"oa_works_count":0,"cited_by_count":24},{"year":2020,"works_count":0,"oa_works_count":0,"cited_by_count":15},{"year":2021,"works_count":0,"oa_works_count":0,"cited_by_count":17},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":18},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":13},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":13},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":13},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":1}],"display_name_alternatives":["E North","E. J. North","E. North","Ernest J North","Ernest J. North","Ernest North"],"block_key":"e north","works_api_url":"https://api.openalex.org/works?filter=author.id:A5111993683","updated_date":"2026-11-07T12:08:38","created_date":"2016-06-24T00:00:00"}