{"id":"https://openalex.org/A5108726430","orcid":"https://orcid.org/0000-0003-2464-2852","observed_orcids":["https://orcid.org/0000-0003-2464-2852"],"display_name":"Prithivi Raj","raw_author_names":["P. Bastin Arockia Raj","P.Antony Raj","Pranav Raj","Prithivi Raj"],"full_name":"P. Bastin Arockia Raj","works_count":6,"cited_by_count":20,"summary_stats":{"2yr_mean_citedness":3.8,"h_index":1,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5108726430","orcid":"https://orcid.org/0000-0003-2464-2852","observed_orcids":["https://orcid.org/0000-0003-2464-2852"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4405266038","ror":"https://ror.org/0547e9v34","display_name":"Birla Global University","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405266038"]},"years":[2026,2025]},{"institution":{"id":"https://openalex.org/I878213199","ror":"https://ror.org/044g6d731","display_name":"Savitribai Phule Pune University","country_code":"IN","type":"education","lineage":["https://openalex.org/I878213199"]},"years":[2025]}],"last_known_institutions":[{"id":"https://openalex.org/I4405266038","ror":"https://ror.org/0547e9v34","display_name":"Birla Global University","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405266038"]}],"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":1,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10102","display_name":"scientometrics and bibliometrics research","count":1,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10470","display_name":"Usability and User Interface Design","count":1,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13758","display_name":"Energy Law and Policy","value":9.2e-06,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14362","display_name":"Diverse Legal and Medical Studies","value":7.6e-06,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","value":7.3e-06,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T13756","display_name":"International Environmental Law and Policies","value":5.8e-06,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":5.3e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.6870700716972351},{"id":"199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","score":0.6360999941825867},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.6021000146865845},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.5870599746704102},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.5727832317352295}],"counts_by_year":[{"year":2017,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2020,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2025,"works_count":4,"oa_works_count":4,"cited_by_count":3},{"year":2026,"works_count":1,"oa_works_count":1,"cited_by_count":16}],"display_name_alternatives":["P. Bastin Arockia Raj","P.Antony Raj","Pranav Raj","Prithivi Raj"],"block_key":"p raj","works_api_url":"https://api.openalex.org/works?filter=author.id:A5108726430","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5108726430","updated_date":"2026-11-12T13:17:38","created_date":"2020-10-29T00:00:00"}