{"id":"https://openalex.org/A5100587484","orcid":"https://orcid.org/0000-0003-4328-4448","observed_orcids":["https://orcid.org/0000-0003-4328-4448"],"display_name":"Xiaohui Bai","raw_author_names":["Xiaohui Bai"],"full_name":"Xiaohui Bai","works_count":3,"cited_by_count":69,"summary_stats":{"2yr_mean_citedness":23.0,"h_index":2,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5100587484","orcid":"https://orcid.org/0000-0003-4328-4448","observed_orcids":["https://orcid.org/0000-0003-4328-4448"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4405282009","ror":"https://ror.org/056s9sw47","display_name":"Baotou Light Industry Vocational Technical College","country_code":"CN","type":"education","lineage":["https://openalex.org/I4405282009"]},"years":[2026,2025,2024]},{"institution":{"id":"https://openalex.org/I55285296","ror":"https://ror.org/019787q29","display_name":"UCSI University","country_code":"MY","type":"education","lineage":["https://openalex.org/I55285296"]},"years":[2025,2024]}],"last_known_institutions":[{"id":"https://openalex.org/I4405282009","ror":"https://ror.org/056s9sw47","display_name":"Baotou Light Industry Vocational Technical College","country_code":"CN","type":"education","lineage":["https://openalex.org/I4405282009"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":2,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","value":6.2e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","value":6e-06,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","value":5.9e-06,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":5.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":3.1e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.5683767199516296},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.5266000032424927},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.4070049226284027},{"id":"144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","score":0.35740000009536743},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.31196293234825134}],"counts_by_year":[{"year":2024,"works_count":1,"oa_works_count":0,"cited_by_count":15},{"year":2025,"works_count":1,"oa_works_count":0,"cited_by_count":22},{"year":2026,"works_count":1,"oa_works_count":0,"cited_by_count":32}],"display_name_alternatives":["Xiaohui Bai"],"block_key":"x bai","works_api_url":"https://api.openalex.org/works?filter=author.id:A5100587484","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5100587484","updated_date":"2026-11-10T14:30:39","created_date":"2024-03-29T00:00:00"}