{"id":"https://openalex.org/A5096742007","orcid":"https://orcid.org/0009-0004-8974-7983","observed_orcids":["https://orcid.org/0009-0004-8974-7983"],"display_name":"Sarayute Thongmun","raw_author_names":["Sarayute Thongmun","Thongmun, Sarayute"],"full_name":"Sarayute Thongmun","works_count":11,"cited_by_count":26,"summary_stats":{"2yr_mean_citedness":3.7142857142857144,"h_index":4,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5096742007","orcid":"https://orcid.org/0009-0004-8974-7983","observed_orcids":["https://orcid.org/0009-0004-8974-7983"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4210129057","ror":"https://ror.org/03mh64g46","display_name":"Phuket Rajabhat University","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210129057"]},"years":[2026,2025,2024,2023,2022,2020]},{"institution":{"id":"https://openalex.org/I72091625","ror":"https://ror.org/045nemn19","display_name":"Ubon Ratchathani University","country_code":"TH","type":"education","lineage":["https://openalex.org/I72091625"]},"years":[2023]}],"last_known_institutions":[{"id":"https://openalex.org/I4210129057","ror":"https://ror.org/03mh64g46","display_name":"Phuket Rajabhat University","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210129057"]}],"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","count":7,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","count":3,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12798","display_name":"Religious Tourism and Spaces","count":2,"subfield":{"id":"https://openalex.org/subfields/3305","display_name":"Geography, Planning and Development"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":1,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13407","display_name":"Regional Development and Management Studies","value":1.57e-05,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12594","display_name":"Collaboration in agile enterprises","value":1.48e-05,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12798","display_name":"Religious Tourism and Spaces","value":1.36e-05,"subfield":{"id":"https://openalex.org/subfields/3305","display_name":"Geography, Planning and Development"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","value":1.19e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","value":1.16e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","score":0.8474178314208984},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7422999739646912},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7057095766067505},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.5346870422363281},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.3147830069065094}],"counts_by_year":[{"year":2020,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2023,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2024,"works_count":3,"oa_works_count":1,"cited_by_count":1},{"year":2025,"works_count":3,"oa_works_count":2,"cited_by_count":11},{"year":2026,"works_count":1,"oa_works_count":1,"cited_by_count":14}],"display_name_alternatives":["Sarayute Thongmun","Thongmun, Sarayute"],"block_key":"s thongmun","works_api_url":"https://api.openalex.org/works?filter=author.id:A5096742007","updated_date":"2026-10-27T12:30:23","created_date":"2024-05-08T00:00:00"}