{"id":"https://openalex.org/A5093041963","orcid":null,"observed_orcids":[],"display_name":"Kanyawee Ayamuang","raw_author_names":["Kanyawee Ayamuang"],"full_name":"Kanyawee Ayamuang","works_count":1,"cited_by_count":6,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":1,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5093041963","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I115748381","ror":"https://ror.org/03zmqc707","display_name":"Assumption University","country_code":"TH","type":"education","lineage":["https://openalex.org/I115748381"]},"years":[2023]}],"last_known_institutions":[{"id":"https://openalex.org/I115748381","ror":"https://ror.org/03zmqc707","display_name":"Assumption University","country_code":"TH","type":"education","lineage":["https://openalex.org/I115748381"]}],"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":1,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","value":2.9e-06,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":1.9e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":1.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.5381053686141968},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.42771509289741516},{"id":"11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","score":0.0},{"id":"111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","score":0.0},{"id":"138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","score":0.0}],"counts_by_year":[{"year":2023,"works_count":1,"oa_works_count":1,"cited_by_count":1},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":3},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":2}],"display_name_alternatives":["Kanyawee Ayamuang"],"block_key":"k ayamuang","works_api_url":"https://api.openalex.org/works?filter=author.id:A5093041963","awards_count":0,"updated_date":"2026-11-07T12:08:38","created_date":"2023-10-12T00:00:00"}
