{"id":"https://openalex.org/A5092362748","orcid":"https://orcid.org/0000-0002-1675-3010","observed_orcids":["https://orcid.org/0000-0002-1675-3010"],"display_name":"Prakash Borah","raw_author_names":["Borah, Prakash","Dr. Prakash Borah","Prakash Borah"],"full_name":"Dr. Prakash Borah","works_count":5,"cited_by_count":24,"summary_stats":{"2yr_mean_citedness":2.3333333333333335,"h_index":2,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5092362748","orcid":"https://orcid.org/0000-0002-1675-3010","observed_orcids":["https://orcid.org/0000-0002-1675-3010"]},"affiliations":[{"institution":{"id":"https://openalex.org/I83737708","ror":"https://ror.org/03gtcxd54","display_name":"REVA University","country_code":"IN","type":"education","lineage":["https://openalex.org/I83737708"]},"years":[2025,2024,2018]}],"last_known_institutions":[{"id":"https://openalex.org/I83737708","ror":"https://ror.org/03gtcxd54","display_name":"REVA University","country_code":"IN","type":"education","lineage":["https://openalex.org/I83737708"]}],"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","count":3,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11326","display_name":"Stock Market Forecasting Methods","count":1,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11918","display_name":"Forecasting Techniques and Applications","count":1,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","value":1.2e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","value":9.1e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12205","display_name":"Time Series Analysis and Forecasting","value":7.9e-06,"subfield":{"id":"https://openalex.org/subfields/1711","display_name":"Signal Processing"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":5.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11326","display_name":"Stock Market Forecasting Methods","value":5.5e-06,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","score":0.696399986743927},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6346826553344727},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.5982000231742859},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.5706999897956848},{"id":"17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","score":0.4939470887184143}],"counts_by_year":[{"year":2018,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2023,"works_count":1,"oa_works_count":1,"cited_by_count":4},{"year":2024,"works_count":1,"oa_works_count":1,"cited_by_count":7},{"year":2025,"works_count":2,"oa_works_count":1,"cited_by_count":8},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":5}],"display_name_alternatives":["Borah, Prakash","Dr. Prakash Borah","Prakash Borah"],"block_key":"p borah","works_api_url":"https://api.openalex.org/works?filter=author.id:A5092362748","awards_count":0,"updated_date":"2026-11-07T12:08:38","created_date":"2023-06-30T00:00:00"}
