{"id":"https://openalex.org/A5089265441","orcid":"https://orcid.org/0000-0003-3301-6941","observed_orcids":["https://orcid.org/0000-0003-3301-6941"],"display_name":"Aastha Sawhney","raw_author_names":["Aastha Sawhney","Dr. Aastha Sawhney"],"full_name":"Dr. Aastha Sawhney","works_count":12,"cited_by_count":31,"summary_stats":{"2yr_mean_citedness":1.1428571428571428,"h_index":4,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5089265441","orcid":"https://orcid.org/0000-0003-3301-6941","observed_orcids":["https://orcid.org/0000-0003-3301-6941"]},"affiliations":[{"institution":{"id":"https://openalex.org/I191972202","ror":"https://ror.org/02n9z0v62","display_name":"Amity University","country_code":"IN","type":"education","lineage":["https://openalex.org/I191972202"]},"years":[2024,2022,2021]},{"institution":{"id":"https://openalex.org/I4405272474","ror":"https://ror.org/047kbq621","display_name":"Institute of Professional Excellence and Management, Ghaziabad","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405272474"]},"years":[2026]},{"institution":{"id":"https://openalex.org/I4405274630","ror":"https://ror.org/022ae6971","display_name":"IMS Ghaziabad","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405274630"]},"years":[2025,2020]}],"last_known_institutions":[{"id":"https://openalex.org/I4405272474","ror":"https://ror.org/047kbq621","display_name":"Institute of Professional Excellence and Management, Ghaziabad","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405272474"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10429","display_name":"EEG and Brain-Computer Interfaces","count":2,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","count":2,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11410","display_name":"Cultural Industries and Urban Development","count":2,"subfield":{"id":"https://openalex.org/subfields/3322","display_name":"Urban Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T11953","display_name":"Neuroethics, Human Enhancement, Biomedical Innovations","value":1.53e-05,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13346","display_name":"Digital Transformation in Financial Services","value":1.37e-05,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14473","display_name":"Social and Economic Development in India","value":1.25e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11864","display_name":"Supply Chain Resilience and Risk Management","value":1.15e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","value":1e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7429624199867249},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6055111289024353},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.39259999990463257},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.38359999656677246},{"id":"162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","score":0.35100001096725464}],"counts_by_year":[{"year":2020,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2021,"works_count":1,"oa_works_count":0,"cited_by_count":1},{"year":2022,"works_count":2,"oa_works_count":0,"cited_by_count":6},{"year":2023,"works_count":1,"oa_works_count":0,"cited_by_count":6},{"year":2024,"works_count":1,"oa_works_count":0,"cited_by_count":3},{"year":2025,"works_count":1,"oa_works_count":0,"cited_by_count":6},{"year":2026,"works_count":5,"oa_works_count":2,"cited_by_count":9}],"display_name_alternatives":["Aastha Sawhney","Dr. Aastha Sawhney"],"block_key":"a sawhney","works_api_url":"https://api.openalex.org/works?filter=author.id:A5089265441","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5089265441","updated_date":"2026-11-12T13:17:38","created_date":"2020-08-21T00:00:00"}
