{"id":"https://openalex.org/A5088820767","orcid":"https://orcid.org/0000-0002-2982-7971","observed_orcids":["https://orcid.org/0000-0002-2982-7971"],"display_name":"Debasis Pradhan","raw_author_names":["Debasis Pradhan"],"full_name":"Debasis Pradhan","works_count":60,"cited_by_count":2019,"summary_stats":{"2yr_mean_citedness":7.48,"h_index":22,"i10_index":29},"ids":{"openalex":"https://openalex.org/A5088820767","orcid":"https://orcid.org/0000-0002-2982-7971","observed_orcids":["https://orcid.org/0000-0002-2982-7971"]},"affiliations":[{"institution":{"id":"https://openalex.org/I164861460","ror":"https://ror.org/02xzytt36","display_name":"Manipal Academy of Higher Education","country_code":"IN","type":"education","lineage":["https://openalex.org/I164861460"]},"years":[2026]},{"institution":{"id":"https://openalex.org/I180801515","ror":"https://ror.org/03e096643","display_name":"Institute of Rural Management Anand","country_code":"IN","type":"education","lineage":["https://openalex.org/I180801515","https://openalex.org/I4405277300"]},"years":[2004]},{"institution":{"id":"https://openalex.org/I213512949","ror":"https://ror.org/05saacc29","display_name":"T A Pai Management Institute","country_code":"IN","type":"education","lineage":["https://openalex.org/I213512949"]},"years":[2026]},{"institution":{"id":"https://openalex.org/I301324184","ror":"https://ror.org/046vhnd58","display_name":"Xavier School of Management","country_code":"IN","type":"education","lineage":["https://openalex.org/I301324184"]},"years":[2026,2025,2024,2023,2022,2021,2020,2019,2018,2017,2016,2014,2013,2007]}],"last_known_institutions":[{"id":"https://openalex.org/I164861460","ror":"https://ror.org/02xzytt36","display_name":"Manipal Academy of Higher Education","country_code":"IN","type":"education","lineage":["https://openalex.org/I164861460"]},{"id":"https://openalex.org/I213512949","ror":"https://ror.org/05saacc29","display_name":"T A Pai Management Institute","country_code":"IN","type":"education","lineage":["https://openalex.org/I213512949"]},{"id":"https://openalex.org/I301324184","ror":"https://ror.org/046vhnd58","display_name":"Xavier School of Management","country_code":"IN","type":"education","lineage":["https://openalex.org/I301324184"]}],"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":25,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":19,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":12,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","count":11,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":9,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":7.7e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12926","display_name":"Business Strategies and Management Research","value":5.26e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":3.66e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":3.14e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14220","display_name":"Workaholism, burnout, and well-being","value":3.03e-05,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.8113469481468201},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.772282600402832},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7286274433135986},{"id":"77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","score":0.6318057775497437},{"id":"144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","score":0.5752999782562256}],"counts_by_year":[{"year":2004,"works_count":2,"oa_works_count":1,"cited_by_count":0},{"year":2005,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2007,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2010,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2013,"works_count":3,"oa_works_count":0,"cited_by_count":0},{"year":2014,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2015,"works_count":0,"oa_works_count":0,"cited_by_count":7},{"year":2016,"works_count":1,"oa_works_count":0,"cited_by_count":7},{"year":2017,"works_count":1,"oa_works_count":0,"cited_by_count":9},{"year":2018,"works_count":1,"oa_works_count":0,"cited_by_count":20},{"year":2019,"works_count":3,"oa_works_count":0,"cited_by_count":34},{"year":2020,"works_count":2,"oa_works_count":0,"cited_by_count":58},{"year":2021,"works_count":5,"oa_works_count":1,"cited_by_count":103},{"year":2022,"works_count":7,"oa_works_count":3,"cited_by_count":162},{"year":2023,"works_count":4,"oa_works_count":2,"cited_by_count":321},{"year":2024,"works_count":7,"oa_works_count":5,"cited_by_count":373},{"year":2025,"works_count":10,"oa_works_count":2,"cited_by_count":494},{"year":2026,"works_count":8,"oa_works_count":2,"cited_by_count":428}],"display_name_alternatives":["Debasis Pradhan"],"block_key":"d pradhan","works_api_url":"https://api.openalex.org/works?filter=author.id:A5088820767","awards_count":0,"updated_date":"2026-11-08T12:57:04","created_date":"2016-06-24T00:00:00"}